Marketing Careers, Jobs and Occupations
Marketing companies provide marketing and promotional services for other companies.
Marketing occupations include marketing managers, product managers, brand managers, marketing analysts, merchandisers, competitive analysts and market researchers. Marketing also includes direct mail managers, call centre supervisors, telemarketing managers and all senior positions that involve marketing by direct mail, telephone, fax or email. Does not include call centre representatives, which are included in Administrative.
The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies. Advertising, marketing, promotions, public relations and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative and media services departments. The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director and associated staff. The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, Internet or outdoor signs—to disseminate the advertising.
Promotions managers supervise staffs of promotion specialists. They direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogues, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes and contests.
Marketing managers develop the firm’s detailed marketing strategy. They determine the demand for products and services offered by the firm and its competitors. Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.
Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management—or in a specific industry, such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public.
Sales managers direct the firm’s sales program. They assign sales territories, set goals and establish training programs for the sales representatives. Managers advise the sales representatives on ways to improve their sales performance.
Marketing Related Industries
Marketing Related Resumes
- Business Marketing Professional resume sample in the combined format
- Consumer Product Marketing Professional resume sample in the combined format
- Marketing and Advertising Professional resume sample in the combined format
- Marketing and Distribution Professional resume sample in the combined format
- Marketing and Sales Professional resume sample in the reverse chronological format
- Marketing Assistant resume sample in the functional format
- Marketing Associate resume sample in the combined format
- Marketing Communications Manager resume sample in the reverse chronological format
- Marketing Internship resume sample in the combined format
- Marketing Manager resume sample in the combined format
- Marketing Professional resume sample in the combined format
- Marketing Professional resume sample in the reverse chronological format
- Marketing Representative resume sample in the reverse chronological format
- Marketing Strategist resume sample in the combined format
- Product Promotion Specialist resume sample in the combined format
- Promotions Sales Director resume sample in the combined format
- Vice President Marketing and Sales resume sample in the combined format
- Vice President of Marketing resume sample in the reverse chronological format
You may search for marketing careers right now, but when you find one you must apply immediately for it with your current CV or resume. We recommend that you have your cover letter ready too. So, do not forget about our resume writing, CV writing and cover letter writing advises.
Use the Country Job Search or Job Search in Country job search engines!
Remember that your CV/resume must be targeted, scannable and generate hits. If you have difficulty with your CV writing or resume writing instead of staring at a blank piece of paper, use CV samples, CV templates, resume samples and resume templates or:
- "fill in the blanks" resume writing software.
Most recruiters expect to receive a cover letter together with your resume or CV.
So, prepare a cover letter convincing the reader why you are the best candidate for the interview.
If you have difficulty with your cover letter writing use one of these:
After completion of your job application, resume or CV and cover letter you should submit them to headhunters and recruiters in places where you want to work.
When a potential employer invites you for an interview, you need to prepare yourself to win at the interview and get the job you want.
Other Marketing Careers Info
To be successful in your country job search and getting jobs you want, you need to prepare a cover letter and CV or resume which you must email instantly to the prospective employers selected during a job search.
When you receive an invitation to the interview, you may apply for the visa and work permit. Then prepare yourself for a job interview and take a look at typical job interview questions, job interview tips and other job search skills.
Follow up the job interview with a thank you letter. Employers regard this as an indication of your final interest in the position.
Good luck with marketing careers!