Marketing Manager Occupation, Job and Career

Marketing Manager Nature of Work

Marketing managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. Marketing managers are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.

Marketing Manager Employment Requirements

  • Marketing managers require a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and
  • Several years of experience as a sales or marketing manager or in a related occupation.

Marketing Manager Duties and Tasks

Marketing managers may perform the following tasks:

  • develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
  • identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • make decisions regarding products such as labeling or packaging
  • make decisions regarding the distribution of products, manage store image or undertake direct marketing
  • manage distribution channels such as shops and wholesalers
  • set goals for market share and growth
  • undertake marketing audits to monitor sales performance
  • undertake new-product development
  • work out an approach to pricing and set prices for products and services

Marketing Managers Example Titles

  • Marketing Director
  • Promotions Manager
  • Sales and Marketing Manager
  • Web Marketing Manager

Marketing Managers Work Conditions

Marketing managers may have to work in the evenings or on weekends, and may be required to travel for business. Marketing involves working with and gaining the cooperation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.

Marketing Managers Personal Requirements

  • able to analyze and interpret information
  • able to work as part of a team
  • able to work independently
  • creative
  • organizational skills
  • very good communication skills

Marketing Manager Related Occupations

  • Advertising Manager
  • Retail Trade Manager
  • Sales Manager
  • Senior Manager

Marketing Related Industries

Marketing Related Resumes


You may search for marketing careers or marketing manager occupation right now, but when you find one you must apply immediately for it with your current CV or resume. We recommend that you have your cover letter ready too. So, do not forget about our resume writing, CV writing and cover letter writing advices.

art_tip marketing manager occupationBefore you start searching for marketing manager occupation you need to prepare your resume or CV and cover letter.

for CVs:

for resumes:

Because CVs and resumes refer mainly to the past time with exception of your present job and employers are interested mostly in the future of they companies, often cover letters are more important or convincing to them then the accompanying resume or CV. So, prepare a cover letter.

If you have a difficulty with your cover letter writing use one of these:

When your marketing manager job application consisting of your job cover letter and resume or CV is completed you are ready to submit them to employers and job recruiters in places where you want to work.

When a potential employer invite you for an interview, you need to prepare yourself to win at the interview and get the job you want.

Other Marketing Manager Occupation Info

In addition, on job search, cover letters, CVs & resumes, job interviews and dress codes pages, you will find very useful tips for many different countries.

Good luck with marketing manager occupation!

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