Consumer Product Marketing Professional Resume Sample

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Profile
 

PRODUCT MANAGEMENT … BRAND MANAGEMENT
MARKET ANALYSIS … KEY ACCOUNTS

  • Marketing and sales professional with more than seven years of consumer product goods (key accounts) management, five years of large-retailer sales experience, and 2003 MBA.
  • Distribution channel development and channel creation experience.
  • Strategic thinking coupled with solid financial, statistical, and analytical skills.
  • Strong presentation and communication skills, able to establish and sustain strong customer relationships while effectively balancing customer and business needs.
  • Proficient using business technology including MS Office (Word, Excel, PowerPoint, Access).
Marketing Competencies Include
  • Strategic Business & Market Planning
  • Customer/Competitive Research & Analysis
  • Market/Business-Trend Analysis
  • Price/Profitability Modeling
  • Report & Brief Writing
  • Branding
  • Packaging
  • Positioning
  • Merchandising
  • Promotional Events
  • Advertising
Professional Experience
PATRICK CUDAHY (a division of Smithfield Foods) – Cudahy, WI 2002 to Present
Account Manager
  • Manage wholesale/retail and alternative distribution channels within Milwaukee, Chicago, and Central IL markets representing $4 million in retail sales volume. Build product awareness and maximize distribution/profitability for all product categories.
  • Prepare strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research and AC Nielsen data. Develop and deliver reports to colleagues within sales region.
  • Assist with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch. Recommended and worked on four successful product development projects to date.
  • Established a 39% incremental sales volume increase and a 41% total dollar contribution increase within key accounts during 2003.
ENERGIZER BATTERY (a division of Energizer Holdings) – Milwaukee, WI 2000 to 2002
Territory Manager
  • Achieved a 35% sales increase within targeted accounts through strong customer relations and the development/implementation of effective sales and marketing initiatives.
  • Performed national, key account, and local market analysis using independent research, syndicated, and in-house data including AC Nielsen, Tri-Vista, and Retail Link.
  • Received “Best Attitude and Work Ethic Award” for entire region.
HILLSHIRE FARM (a division of Sara Lee Corporation) – Milwaukee, WI 1997 to 2000
Sales Representative
  • Implemented selling plan, calling on key accounts in SE WI and Northern IL. Achieved “President’s Club” status for annual sales in excess of $1 million.
  • Prepared strategic marketing reports to include sales volume, market share, and competitor data from independent research and IRI syndicated data.
  • Achieved permanent shelf space on core products to 70% of stores through strong customer service and communication of sales performance data with key buyers.
Additional Marketing and Sales Experience
Home-Depot – Sales Associate, Electrical (Part-Time) 1999 to 2000
Menard’s – Sales Associate, Electrical (Part-Time) 1992 to 1996
 
Education
MBA – Cardinal Stritch University, Glendale, WI 2003
BA (Public Relations) – Mississippi Valley State University, Itta Bena, MS 1996
Undergraduate Internship with SMP Advertising (Summer 1995)

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