Marketing and sales professional with more than seven years of consumer product goods (key accounts) management, five years of large-retailer sales experience, and 2003 MBA.
Distribution channel development and channel creation experience.
Strategic thinking coupled with solid financial, statistical, and analytical skills.
Strong presentation and communication skills, able to establish and sustain strong customer relationships while effectively balancing customer and business needs.
Proficient using business technology including MS Office (Word, Excel, PowerPoint, Access).
Marketing Competencies Include
Strategic Business & Market Planning
Customer/Competitive Research & Analysis
Report & Brief Writing
PATRICK CUDAHY (a division of Smithfield Foods) – Cudahy, WI
2002 to Present
Manage wholesale/retail and alternative distribution channels within Milwaukee, Chicago, and Central IL markets representing $4 million in retail sales volume. Build product awareness and maximize distribution/profitability for all product categories.
Prepare strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research and AC Nielsen data. Develop and deliver reports to colleagues within sales region.
Assist with new product development projects to include positioning, package design, test marketing, advertising, collateral development, and product launch. Recommended and worked on four successful product development projects to date.
Established a 39% incremental sales volume increase and a 41% total dollar contribution increase within key accounts during 2003.
ENERGIZER BATTERY (a division of Energizer Holdings) – Milwaukee, WI
2000 to 2002
Achieved a 35% sales increase within targeted accounts through strong customer relations and the development/implementation of effective sales and marketing initiatives.
Performed national, key account, and local market analysis using independent research, syndicated, and in-house data including AC Nielsen, Tri-Vista, and Retail Link.
Received “Best Attitude and Work Ethic Award” for entire region.
HILLSHIRE FARM (a division of Sara Lee Corporation) – Milwaukee, WI
1997 to 2000
Implemented selling plan, calling on key accounts in SE WI and Northern IL. Achieved “President’s Club” status for annual sales in excess of $1 million.
Prepared strategic marketing reports to include sales volume, market share, and competitor data from independent research and IRI syndicated data.
Achieved permanent shelf space on core products to 70% of stores through strong customer service and communication of sales performance data with key buyers.