Your goal on interviews is to persuade the employers that you have skills, background and ability to do the job, and that you can comfortably fit into they organization

Personal Marketing Statement

Having a well-rehearsed personal marketing statement/"speech" is a good way to ease your nervousness when you are cold calling, networking or talking to a perspective employer.

Personal marketing statements are also known as "elevator statements" or "benefit statements." They allow you to introduce yourself in a confident and informative manner. They should be brief (under a minute) and contain your name and some information about your background and experience. In most instances, you would also include the type of work you are looking for, although this might be omitted in a networking scenario.

Based on two examples below, spend some time developing your own a few-sentences unique "speech"/personal marketing statement about who you are, what you do and what you want. Practice it until you can deliver it naturally and with ease.

NAME Hi, My name is Jane Smith
BACKGROUND / RECENT EXPERIENCE Previously I worked as a receptionist in a doctor's office greeting the patients as they arrived and taking care of all their records. I've just completed the Unit Clerk's training at Malaysian University College.
WORK I WANT I'm looking for a position within the hospital as a unit clerk or one that will lead me to that position.

NAME Hello, My name is Robert Smith
PAST WORK OR VOLUNTEER EXPERIENCE I've recently been volunteering with the local Family Life Association as a volunteer counselor, helping people develop strategies for dealing with their teens.
TYPE OF WORK I WANT RIGHT NOW I'm looking for a job that involves working with teens and their parents.

Your Personal Marketing Statement / “Speech”

NAME ______________________________




WORK I WANT RIGHT NOW ______________________________

art_remember personal marketing statementAlways ask questions because this demonstrates your prior research and interest in the job

art tip Personal Marketing StatementDo not volunteer information that the interviewer doesn't ask for

Other Personal Marketing Statement Info

Hopefully you received an invitation to a job interview. So, now you need:

This will probably be your first direct contact with the company. This will give you an insight into it's workings and the chance to meet with it's personnel to see if it is a place that you would like to work.

Whilst interviews can be nerve wracking experiences, you should remember that the interviewer is only human and it is possible that s/he is nervous also.

The job interviews are your chance to back up in person everything that the employer has read about you in your CV, Curriculum Vitae, resume, cover letter or job application.

If you are prepared for the job interview, dress and behave as in dress codes, you will be able to promote your qualifications effectively as you respond to questions, particularly about yourself, why you want the job and what you can contribute to the company

Follow up the job interview with a thank you letter. Employers regard this as an indication of your strong interest in the position.

Good luck with your personal marketing statement!


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