Your goal on interviews is to persuade the employers that you have skills, background and ability to do the job and that you can comfortably fit into they organization. These same keywords you used in your resume, CV or cover letter will be the foundation for your job interview. You must be able to talk about them in strong and powerful statements that highlight your successes, contributions and achievements
Personal Marketing Statement
This will probably be your first direct contact with the company and will give you an insight into it's workings and the chance to meet with it's personnel to see if it is a place that you would like to work.
Whilst interviews can be nerve wracking experiences, you should remember that the interviewer is only human and it is possible that s/he is nervous also.
Having a well-rehearsed personal marketing statement/"speech" is a good way to ease your nervousness when you are cold calling, networking or talking to a perspective employer.
Personal marketing statements are also known as "elevator statements" or "benefit statements." They allow you to introduce yourself in a confident and informative manner. They should be brief (under a minute) and contain your name and some information about your background and experience. In most instances, you would also include the type of work you are looking for, although this might be omitted in a networking scenario.
Based on two examples below, spend some time developing your own a few-sentences unique "speech"/personal marketing statement about who you are, what you do and what you want. Practice it until you can deliver it naturally and with ease.
|NAME||Hi, My name is Jane Smith|
|BACKGROUND / RECENT EXPERIENCE||Previously I worked as a receptionist in a doctor's office greeting the patients as they arrived and taking care of all their records. I've just completed the Unit Clerk's training at Malaysian University College.|
|WORK I WANT||I'm looking for a position within the hospital as a unit clerk or one that will lead me to that position.|
|NAME||Hello, My name is Robert Smith|
|PAST WORK OR VOLUNTEER EXPERIENCE||I've recently been volunteering with the local Family Life Association as a volunteer counselor, helping people develop strategies for dealing with their teens.|
|TYPE OF WORK I WANT RIGHT NOW||I'm looking for a job that involves working with teens and their parents.|
Your Personal Marketing Statement / “Speech”
|BACKGROUND/ RECENT EXPERIENCE, PAST WORK OR VOLUNTEER EXPERIENCE||
|WORK I WANT RIGHT NOW||______________________________|
Always ask questions because this demonstrates your prior research and interest in the job
Do not volunteer information that the interviewer doesn't ask for
Other Personal Marketing Statement Info
Hopefully you received an invitation to a job interview. So, now you need:
- Look at job interview tips and other job interview skills,
- Dress appropriately as suggested in the international dress code,
- Check the job interview tips do's and don'ts,
- Find out why people are not being hired.
Follow up your job interview with a thank you letter. Employers regard this as an indication of your strong interest in the position.
Good luck with your personal marketing statement!