Sell Yourself
You are the product! Marketing = job search
Marketing is a general name given to all the steps that lead to final sales. You are the product!
Yes, you must sell yourself!
It sounds simple - marketing is how to get YOU as a product into the hands of customers who are ready to buy i.e. job recruiters, employers, companies, agents, HR consultants, headhunters etc.
The reality of marketing is not so simple. Companies are receiving huge numbers of CVs and resumes. Many human resources managers receive more then 500 job applications a day.
It is tough out there!
Marketing which is critical to your success involves all the different stages from getting an idea to delivering. These include:
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explanations on how customers operate and why,
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how to create advertising / marketing materials,
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where and how to send your advertisements,
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and finally, how to close a deal.
For most job seekers the first and most influential point of contact with a prospective employer is the CV or resume. This makes them the prime marketing tool = job search tool!
Both, CVs and resumes, are self-marketing tools - advertisements, designed with the goal of obtaining job interviews and jobs. The information they contain should target precisely a career field and address the needs of a specific employer advertising your relevant skills, knowledge and accomplishments.
Whichever, resume you chose, it must be a scannable because it:
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Maximizes the computer's ability to "read" your application.
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Maximizes your ability to get hits. A hit is when one of your skills matches the computer search key word or phrase.
Job Search Info
Now to finalize your job search, if your cover letter and CV / resume are ready, you may email them through our international job search engine to recruiters and executive headhunters.
In addition, on international job search, international cover letter, international CV / resume and international job interview pages, you will find very useful tips for many different countries.
Good luck with your job search.
