Job seekers have been advised for long time to emphasize action verbs/action words/power words in their job-search applications. That action verbs/action words/power words associated with "what you did" are the keywords. In the vast majority of cases, they are nouns but they can be phrases too - like in examples below:
A solid team-buildnig skill, demonstrated by assembling company's marketing team from the ground up to service company international subsidiaries worldwide.
Analyzed client company's employee benefits data, as well as market and business data, and assisted in development of marketing strategies.
Analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each type of game.
Brainstormed with product marketing managers to develop innovative marketing strategies for all new products.
Conducted competitive analyses, led customer focus groups to determine product features, and positioning.
Conducted strategic marketing analysis to determine distribution, price, and promotions.
Coordinated efforts of marketing team to grow annual sales to over $___M with a marketing budget of $__M.
Created and implemented a print and media campaign that increased sales by ___% in a __-month period.
Delivered measurable changes to product management and revenue growth during company merger and declining industry sales; increased "new logos" by ___% and improved contract renewals by ___%.
Developed and implemented successful statewide public relations campaigns and donor recognition programs.
Developed innovative promotions and positive media relations to increase brand and product awareness and interest. Consumer awareness increased ___% in a __-year period.
Developed media and analyst relations, coordinated press releases, and strengthened corporate identity.
Developed standard ___-point checklist to ensure handling of routine arrangements.
Developed strategic partnerships to enhance sales and facilitate future product releases.
Developed, implemented, administered and monitored strategic marketing plans, business plans, branding and trademark strategies, as well as human resources and project team development.
Established and cultivated relationships with high profile media outlets, which effectively drove promotional efforts.
Established client network to heighten awareness of new musical talent, increasing business development and partner opportunities.
Established the organization's first fund raising program and special events, which generated significant attention to organizational objectives.
Evaluated effectiveness of strategies in order to focus on most rewarding and profitable approaches.
Expanded advertising strategy to international markets, realizing a phenomenal ____% growth in sales.
Facilitated strategies with other departments to support donor education and recruitment initiatives.
Generated new marketing initiative for the voice and data products, which led to $___ million in incremental annual revenues.
Grew start-up consulting practice from ground floor to annual revenues of over $___ in less than ___-month time-frame.
Implemented new marketing strategies that improved results from past marketing campaigns by ___%.
Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of healthcare product, generating over $__M in sales.
Led National Accounts sales quota attainment with ___% in ____ (year).
Maintained database of unique arrangements organized by group to assist planning for future similar events.
Managed groups ranging from ___ to _____, providing strict attention to detail at all events.
Met with clients to present proposals and alternatives, using customer feedback to improve campaigns.
Met with program coordinators to determine event parameters and formulate initial plans.
Monitored products for profitability, identifying potential areas for development and expansion.
Organized launch celebration and roll out events to generate vendor interest in products.
Participated in business development initiatives, which resulted in expanded customer base within saturated markets.
Played a key role in multiple product launches, marketing campaigns, special events, and corporate announcements.
Recognized as expert in networking, as well as building and fostering long-term business relationships.
Researched market segments to identify opportunities for sales growth, introducing two new segments generating ___% increase in sales.
Scheduled CEO involvement in industry events to increase company visibility and credibility.
Served as liaison to product and regional marketing managers, district sales managers, and independent agencies to coordinate marketing messages and implement strategies.
Served as liaison with game producers, providing market feedback on product features and usability as well as recommendations for new games.
Single-handedly created outstanding corporate re-branding and marketing strategies achieving exceptional professional standing and attracting greater diversity of corporate, small business and individual clients and licensees.
Spearheaded development of professional Web presence and centralized Web development within Public Relations unit to maintain corporate standards.
Spearheaded integration of corporate marketing processes that transformed local "word-of-mouth" company into a prestigious and internationally recognized firm.
Strengthened ties with local community leaders through outreach programs while reinforcing brand recognition in target areas.
Successfully positioned ___ out of top ___ products as leaders within their category.
Supervised collateral and print production processes from initial concept to completion.
Supervised the creation of marketing materials to maintain consistent, high quality message and presentation.
Surpassed corporate and public relations objectives on a consistent basis.
Surveyed press clippings to identify opportunities to submit additional information or customer testimonials.
Trained staff of ___ public relations professionals to present accurate, consistent, and relevant information.
Wrote press releases, FAQs, data-sheets and informational articles to announce new products.
Marketing keywords in related industries:
- Customer service keywords
- General keywords
- Manufacturing keywords
- Purchasing keywords
- Sales keywords
- Transportation keywords
- other keywords by industry
Use your marketing keywords in all your marketing communications, including resumes, CVs, cover letter, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate. Be sure you are communicating a complete message of who you are and what value and knowledge you bring to the organization.
Remember, these same keywords will be the foundation for your interviews. Not only you need to be able to write about your keywords, but also you must be able to verbally communicate about them as well, in strong and powerful statements that highlight your successes, contributions and achievements.
Check the spelling and grammar of your CV or resume. Use the word processor's spell and grammar checker. If you are not confident of your ability to detect grammatical, punctuation and English or other language usage errors or if you need help in organizing your resume or CV, send it to a professional for assistance.
Remember that your CV/resume must be targeted, scannable and generate hits. If you have a difficulty with your CV writing or resume writing instead of staring at a blank piece of paper, use CV samples, CV templates, resume samples and resume templates or:
- "fill in the blanks" resume writing software.
Most recruiters expect to receive a cover letter together with your resume or CV.
So, prepare a cover letter convincing the reader why you are the best candidate for the interview.
If you have a difficulty with your cover letter writing use one of these:
Other Marketing Keywords Info
Good luck with your marketing keywords!