Director of Marketing Resume Sample

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Experienced sales and marketing professional with a 14-year history managing key accounts and developing new business. Marketing background includes writing and developing marketing strategies and materials, organizing and hosting special events to promote the business, and participating in networking events and conventions. Sales background involves exceeding revenue goals consistently throughout multiple industries, cold calling and initiating contacts, developing interactive business relationships, utilizing consultative selling techniques, and creating persuasive account strategies to sell customized products and services in a competitive marketplace. Computer skills include Microsoft Windows 98 and Microsoft Office 2000 (Word, Access, Outlook, and Excel), as well as hotel specific software.
Director of Marketing, 1998
Market and sell a new technology that involves digital event photography to corporate accounts. Call on meeting planners, directors of catering, convention service managers, and human resource managers representing all industries utilizing trade shows, conventions, customer appreciation events, and other special events. Create awareness of this innovative service that will eventually lead to national promotions and sales. Key accounts include NIKE and Compaq Computer Corporation.
· Developed the sales presentation portfolio.
· Recognized a niche market in the hospitality industry that has proved to be highly successful.
· Worked with the graphic artist to create custom borders and virtual backgrounds for each client.
· Generated $50,000 in sales in just three months.
Sales and Marketing / General Manager, 1996 - 1998
Maintained responsibility for marketing a newly transformed conference center and corporate retreat, as well as managing all operations of this facility. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries.
· Transformed an existing corporate training facility into a revenue producing and stand alone profit center.
· Secured a 250% increase in monthly income revenues over six month.
· Developed all accounts from ground zero by recognizing and targeting a new market, including Board of Director meetings and conventions/conferences, and re-established contacts within the hospitality industry and local corporate community.
· Identified and implemented the marketing plan and designed all marketing and on-site materials, including the meeting planners guide, as well as laundry bags, menus, and information cards.
· Joined and participated in the Greater Houston Convention and Visitors Bureau as a networking source.
· Hosted marketing functions with up to 35 attendees, and provided presentations, question and answer sessions, and tours of the facility.
· Established rate guidelines, office procedures, an employee training program, and customer relations guidelines for personnel involved in customer service, housekeeping, and banquet services.
Sales Representative, 1991 - 1996
Managed 150 active corporate accounts generating $1 million in annual sales. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries.
· Attained over 100% of annual revenue goal.
· Created all business accounts from ground zero.
· Orchestrated and coordinated client appreciation events for up to 100 participants and hosted receptions at the hotel.
· Wrote and edited material for the office staff.
· Created an incentive package that provided special room rates and package deals that generated an additional 20% in sales.
· Participated in the design of new marketing materials, including the meeting planners guide.
Sales Representative, 1989 - 1991
Managed 50 active corporate accounts throughout Houston, with additional responsibility for developing citywide conventions for the Midwest market, including Chicago. Called on corporate meeting planners, marketing managers, regional sales managers, sales managers, human resource directors and managers, and executive secretaries. Accounts represented the social, university, and medical industries, including Rice University, Baylor College of Medicine, UNICEF, and World Book Encyclopedia.
· Recognized as Top Producer.
· Re-introduced the newly renovated hotel and re-established reputation at its highest standard.
· Initiated and led a focus group consisting of representatives from all departments that established operational guidelines, created standards, established a strong line of communication between departments, and significantly improved working relationships.
OCTAGON, INC., Houston, Texas
Marketing and Sales Representative, 1988 - 1989
Managed corporate accounts in the Houston market. Worked directly with the owner to plan and execute special events.
Rice University
Bachelor of Arts, Liberal Studies
International Special Events Society
Meeting Professionals International
National Association of Catering Executives

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