Vice President of Marketing Resume Sample

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THE VICE PRESIDENT OF MARKETING RESUME SAMPLE PROVIDES STYLISTIC IDEAS THAT YOU MAY USE IN YOUR RESUME

FirstName LastName

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Results-driven and deeply accomplished Senior Product, Promotions and Marketing Executive with proven track record of success in vertical and channel marketing, strategic sales and product development and strategy. Highly successful at driving revenue and profit gains and improving organization productivity and performance. Motivated by internal standards of excellence to overachieve and exceed all set goals.

CAREER TRACK:

SPRINT NEXTEL CORPORATION
Reston, VA
Vice President Marketing, Pricing and Program Development
2005 to present

  • Developed educational video on parenting for the Family Support Network System.
  • Responsible for the creation and launch of new product strategies within the consumer and enterprise segments, resulting in the acquisition of over 12 million new subscribers and $30 billion in revenue.
  • Partnered with customer retention teams to design targeted programs that reduced churn by 23% and resulted in $1 billion of revenue savings.
  • Led development of core Nextel product pricing and marketing strategies for new products and services such as Nationwide/International Direct Connect, Enhanced Voice Services, Wireless to Home and Wireless to Office Services.
  • Created new revenue generating opportunities by forging strategic alliances with third-party Mobile Virtual Network Operators (MVNO) to launch private label wireless services.
  • Successfully lead a team of over 35 people.

NEXTEL COMMUNICATIONS
Reston, VA

Senior Director Marketing, Promotions and Program Development
2004 to 2005

  • Oversaw the performance of sales and marketing strategies for Nextel promotions and products.
  • Led concept development, business case analysis and market launch of SOHO and small and medium size business discount programs that produced $200 million in annual revenue and 565,000 customers in first year of launch.
  • Evaluated financial impacts of new service introductions to company’s 5 million annual customer acquisition plan.
  • Led team of over 15 people in developing national and market specific channel promotion and pricing arrangements.
  • Successfully lead a team of over 35 people.

Director, National Pricing and Promotions
2002 to 2004

  • Developed and monitored key performance indicators to assess monthly gross price plan loading, deactivation and migration across all channels, regions and areas.
  • Lead team of 12 analysts/managers to develop quarterly service and pricing improvements.
  • Designed comprehensive sales communication and training modules for national channel and customer care teams.

Senior Manager, National Pricing and Promotions
2000 to 2002

  • Increased sales and improved effectiveness of care and retention programs by launching national product and pricing strategies.
  • Managed the analysis of national product launch strategies that led Nextel to become the industry leader in average revenue per unit (ARPU).

Manager, National Pricing and Promotions
1999 to 2000

  • Developed national and local rate plan reporting tool with detailed gross adds, deactivations, usage and ARPU.
  • Created market analysis tool to classify geographic markets based on strength of coverage, distribution and penetration of customer segments.

TELECORP INCORPORATED – AN AT&T AFFILIATE
Washington, DC
Pricing and Promotions Analyst
1998 to 1999

  • Lead a $50 million domestic and international prepaid product launch. Established business rules for product usage, forecasting revenue and proposing distribution strategy.
  • Developed market specific revenue, cost and profitability analyses for $200 million wireless business.
  • Created company’s first pricing models and rate plans for business, consumer and prepaid market segments.
  • Performed competitive analysis to assess 35 product offerings, product positioning, marketing strategies and promotional offerings.

NATIONAL HOCKEY LEAGUE ENTERPRISES
New York, NY
Corporate Marketing Intern
Summer 1997

  • Performed and analyzed demographic studies for market analysis and segmentation.
  • Provided service and support for eight multi-million dollar sponsorship accounts: Coca-Cola, MasterCard, MBNA, Anheuser-Busch, IBM, Gatorade, Mennen, and Quaker State.

CAMBRIDGE ASSOCIATES
Arlington, VA
Corporate Marketing Intern
1995 to 1996

  • Managed team of over 15 associates in the production of 130 time-sensitive quarterly performance reports representing combined assets in excess of $30 billion.
  • Developed and implemented department reorganization, reducing planned operating and capital expenditures and increasing productivity by 33%.
  • Streamlined and developed data transfers and system processes along with the Computer Programming Group, resulting in savings of over $150,000 per year.

Financial Research Associate, Marketable Securities Control Group
1993 to 1995

  • Researched, prepared and produced investment performance reports for endowed institutions with combined assets of $1 billion.
  • Analyzed client asset diversification strategy and evaluated manager performance.

 

EDUCATION:   

The College of William and Mary. Williamsburg, VA
Master of Business Administration Degree in Marketing and Operations
May 1998

Graduate School of Business Administration
The Catholic University of America, Washington, DC
Bachelor of Arts in Financial Management
May 1992


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