50+ Branding Statistics, Facts & Trends [2024]

Do you have any favorite brands?

62% of customers feel emotionally attached to their favorite brands.

40% of shoppers said that they need to buy from a brand five or more times before they consider themselves loyal.

Brands need to note that it only takes 50 milliseconds for consumers to judge the visual appeal of your brand.

Brands are now increasing their focus on content marketing. 52% of buyers reported that they are more likely to buy from a brand after reading their content.

Curious about the ROI of branding?

Unveil the power of branding!  Explore our insightful statistics for a closer look at brand strategies, consumer perceptions, and the impact of branding on business success.

Top Branding Statistics: Editor’s Pick

1. Tech is the world’s largest industry in terms of brand value. ^[10]
2. Of the top 100 global brands, Tesla had the highest brand value gain in 2021. ^[9]
3. According to Statista, $32 billion was spent on advertisements in 2022. ^[1]
4. 72% of the best brands are named with made-up words or acronyms. ^[4]
5. A signature color can increase brand recognition by 80% (like Starbucks green or IKEA yellow and blue). ^[4]
6. 70% of customer brand perception is determined by experiences with people. ^[3]
7. 55% of job seekers reported that they abandon their applications after reading negative reviews about a brand. ^[3]
8. 58% of consumers turned to other brands providing better quality products. 
9. 48% of consumers switched to some other brands due to better customer service.
10. 76% of consumers want brands to prioritize customer support and respond quickly. ^[5]

General Branding Statistics

Apple is the world’s most valuable brand. ^[9]

Tech is the world’s largest industry in terms of brand value. ^[10]

Of the top 100 global brands, Tesla had the highest brand value gain in 2021. ^[9]

32% of customers will research consumer opinions about a brand before buying products from them. ^[8]

62% of customers feel emotionally attached to their favorite brands. ^[8]

56% of consumers are more likely to buy from brands that have a loyalty program. ^[8]

Almost 70% of consumers would like brands to provide a personalized shopping experience. ^[8]

B2B Branding Statistics

1. 41% of B2B businesses conduct their brand marketing activities in-house. ^[1]
2. Microsoft is the most valuable B2B brand, valued at $137.5 billion in 2023. ^[1]
3. Next is Amazon valued at $70.6 billion. ^[1] 
4. Brands are now increasing their focus on content marketing. 52% of buyers reported that they are more likely to buy from a brand after reading their content. ^[1] 
5. According to Statista $32 billion will be spent on advertisements in 2022. ^[1]
6. In 2024, B2B brand advertisement amount is expected to amount up to $37.7 billion. ^[1] 

B2C Branding Statistics

1. In the B2C market, people highly prefer others’ opinions and recommendations in buying. 
2. 76% of B2C customers have purchased a product based on someone else’s recommendation. ^[2]
3. 83% of shoppers reported that loyalty programs influence their decision to buy again from a brand. ^[2]
4. It is interesting to note that 59% of consumers would wait for products to be back in stock at their favorite brand’s store or website rather than shopping somewhere else. ^[2]
5. 40% of shoppers said that they need to buy from a brand five or more times before they consider themselves loyal. ^[2]

Branding Design Statistics

Brands are ready to invest a little extra into their logo design. 

According to Website Planet, 40% of Fortune 500 companies use the color blue in their logos. ^[4]

67% of small businesses are willing to pay $500 (or more) for a logo. ^[4] 

Brands need to note that it only takes 50 milliseconds for consumers to judge the visual appeal of your brand. ^[4]

72% of the best brands are named with made-up words or acronyms. ^[4]

A signature color can increase brand recognition by 80% (like Starbucks green or IKEA yellow and blue). ^[4]

Employer Branding Statistics

Want to hire top talent?

Branding has a role to play there!

Job candidates are 2x more likely to accept cold emails when they have already interacted with a brand. ^[3]

80% of talent acquisition managers believe employer branding plays a significant role in the ability to hire top talent. ^[3]

70% of customer brand perception is determined by experiences with people. ^[3]

55% of job seekers reported that they abandon their applications after reading negative reviews about a brand. ^[3]

77% of businesses agreed that employer branding is a crucial part of their business strategy. ^[3]

Social Media Branding And Marketing Statistics

Brands posting consistently on their social media handles have increased their revenue from 10% to 20%. ^[6]

Only 41% of marketers regularly use it in their marketing channels and communications. ^[6]

85% of consumers use social media to conduct research about new brands. ^[6]

About 52% of people said they post on social media at least once a month about products they’ve purchased. ^[6]

71% of marketers plan on showing more diversity, inclusivity, and accessibility in their brand content. ^[6]

Branding Challenges

It is reported that 71% of customers switch brands at least once a year. ^[7]

Why so?

• 66% of consumers had better deals so they switched. ^[7]
• 58% of consumers turned to other brands providing better quality products. 
• 48% of consumers switched to some other brands due to better customer service. 
• 46% of consumers prefer product variety and availability, so they switched brands.
• 44% of consumers switched to other brands for convenience. 

Branding And Building Brand Trust 

How do some brands build strong trust among customers?

Connecting with customers is the key!

Personalization

70% of consumers expect personalized responses when they reach out to brands on social channels. ^[5]

Customer Support

76% of consumers want brands to prioritize customer support and respond quickly. ^[5]

While 69% of consumers expect a response within the same day of reaching out. ^[5]

Brand Values

84% of shoppers agree they are inclined to buy from brands they share values with. ^[5]

Transparency

81% of consumers consider data transparency important for trusting a brand. ^[5] 

Brands should not overdo it as 45% of people will unfollow a brand due to high self-promotion. ^[6]

FAQs 

What is the most valuable brand in the world?

Apple holds the title of the world’s most valuable brand as of the latest statistics. The tech industry, in general, dominates in terms of brand value, highlighting the immense impact and influence of technology companies on global markets.

How important is customer loyalty to a brand’s success?

Customer loyalty is crucial for brand success. Statistics show that 56% of consumers are more likely to buy from brands with loyalty programs, and 83% of shoppers reported that loyalty programs influence their decision to buy again from a brand. 

What role does social media play in brand marketing?

Social media is a powerful tool in brand marketing. About 85% of consumers use social media to research new brands, and brands that post consistently on their social media handles have seen revenue increases of 10% to 20%. 

Additionally, 52% of people said they post on social media at least once a month about products they’ve purchased, highlighting the platform’s potential for organic marketing.

How does brand design impact consumer perception?

Brand design significantly impacts consumer perception. For instance, it only takes 50 milliseconds for consumers to judge the visual appeal of a brand. 

A signature color can increase brand recognition by 80%, and many Fortune 500 companies invest heavily in their logos, with 40% using the color blue to convey trust and stability.

What challenges do brands face in maintaining customer trust?

Maintaining customer trust is challenging yet essential. Key factors include providing personalized responses (expected by 70% of consumers), prioritizing customer support (76% of consumers want quick responses), and maintaining transparency (81% consider data transparency important).

Conclusion 

Branding is a multifaceted and dynamic aspect of business that significantly impacts consumer behavior and company success. From the importance of customer loyalty and social media engagement to the critical role of design and the challenges of maintaining trust, effective branding strategies are essential in today’s competitive market. 

Source

1. Statista. Business-to-business (B2B) advertising spending in the United States from 2020 to 2024
2. Yotpo. The New Reality of Loyalty: Consumers Want Brands To Earn It
3. Zipdo. Employer Branding Statistics: Latest Data & Summary
4. Website Planet. 60+ Logo Stats and Facts- New Fortune 500 List Research [2024]
5. Sprouts Social. New Research Indicates a Shift in What Consumers Find Memorable on Social Media
6. Tint Up. The State of User-Generated Content 2022
7. Salesforce. State of the Connected Customer Report
8. Salsify. US Consumers Pay More for Brands They Trust
9. Interbrand. Interbrand Best Global Brands 2021.pdf
10. Brand Directory. The annual report on the most valuable and strongest global brands

Manisha Saini

Manisha is a digital writer providing guidance in career development and growth. She facilitates skill development and implementation of the right strategies for advancement. At Jobera, She documents content around the latest market trend analysis, insights, and career planning.

jobera.com