Market Size and Growth
- In 2019, the global business coaching market was valued at $11.6 billion.
- The business coaching industry is on track to expand at an annual rate of 5.5% from 2020 to 2027.
- By 2030, the market for business coaching is projected to hit $20.9 billion.
Market Distribution
- In 2019, North America held the largest market share at 48.3%.
- The United States alone accounted for 37% of the global market share in 2020.
Coaching Effectiveness and Adoption
- A whopping 88% of organizations use coaching to boost performance.
- An impressive 97% of companies acknowledge the positive impact of coaching on employee performance.
- 96% of employees who received coaching report improved workplace wellbeing.
- 95% of businesses that hire coaches rate their experience as “excellent.”
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Leadership and Management
- Around 71% of companies feel their leaders aren’t managing teams effectively.
- 65% of employees would forgo a 10% raise if it meant their ineffective boss would be fired.
- Only 15% of organizations maintain a consistent coaching culture across all levels.
Financials and Conversion Rates
- Experienced business coaches, with over 10 years in the field, can earn upwards of $120,000 annually.
- The average client conversion rate for coaching services stands at 41.67%.

Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.