Marketing Manager Occupation, Job and Career

Marketing Manager Nature of Work

Marketing managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. Marketing managers are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.

Marketing Manager Employment Requirements

  • Marketing managers require a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and
  • Several years of experience as a sales or marketing manager or in a related occupation.

Marketing Manager Duties and Tasks

Marketing managers may perform the following tasks:

  • develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
  • identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • make decisions regarding products such as labelling or packaging
  • make decisions regarding the distribution of products, manage store image or undertake direct marketing
  • manage distribution channels such as shops and wholesalers
  • set goals for market share and growth
  • undertake marketing audits to monitor sales performance
  • undertake new-product development
  • work out an approach to pricing and set prices for products and services

Marketing Managers Example Titles

  • Marketing Director
  • Promotions Manager
  • Sales and Marketing Manager
  • Web Marketing Manager

Marketing Managers Work Conditions

Marketing managers may have to work in the evenings or on weekends and may be required to travel for business. Marketing involves working with and gaining the cooperation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.

Marketing Managers Personal Requirements

  • able to analyze and interpret information
  • able to work as part of a team
  • able to work independently
  • creative
  • organizational skills
  • very good communication skills

Marketing Manager Related Occupations

  • Advertising Manager
  • Retail Trade Manager
  • Sales Manager
  • Senior Manager

Marketing Related Industries

Marketing Related Resumes

You may search for marketing careers right now, but when you find one you must apply immediately for it with your current CV or resume. We recommend that you have your cover letter ready too. So, do not forget about our resume writing, CV writing and cover letter writing advises.

Use the Country Job Search or Job Search in Country job search engines!

Before you start searching for careers, occupations and jobs you need to prepare your resume or CV and cover letter

Remember that your resume must be targeted, scannable and generate hits. If you have difficulty with your resume writing instead of staring at a blank piece of paper, use resume samples and resume templates or:

Most recruiters expect to receive a cover letter together with your CV or resume.
So, prepare a cover letter convincing the reader why you are the best candidate for the interview.
If you have difficulty with your cover letter writing use one of these:

After completion of your job application, resume or CV and cover letter you should submit them to headhunters and recruiters in places where you want to work.
When a potential employer invites you for an interview, you need to prepare yourself to win the interview and get the job you want.

Other Marketing Manager Occupation Info

To be successful in your country job search and getting the jobs you want, you need to prepare a cover letter and CV or resume which you must email instantly to the prospective employers selected during a job search.

When you receive an invitation to the interview, you may apply for a visa and work permit. Then prepare yourself for a job interview and take a look at typical job interview questions, job interview tips and other job search skills.

Check the job interview dos & don'ts and other job search skills pages. Find out why people are not hired for available jobs.

Follow up the job interview with a thank you letter. Employers regard this as an indication of your final interest in the position.

In addition, on international job search, visas, work permits, cover letter, CVs & resumes, job interviews and dress codes pages, you will find very useful tips for many different countries.

Good luck with the marketing manager occupation!