40+ Christmas Spending Statistics & Trends [2024]

April 8, 2024 0 Comments

Are your shopping habits aligned?

Many families worldwide spent 156% of their monthly income on Christmas in 2023.

51.1% of shoppers purchased goods online in 2022.

Do you think you are overspending?

It is interesting to note that millennials spend most during Christmas.

Men spend $94 more on the average holiday purchase compared to women.

What’s the scoop on Christmas spending habits?

18% of Gen Alpha prefer to buy products made with sustainable materials.

Ready to dig deeper into holiday spending trends? Explore the Christmas spending statistics, habits, and Trends.

Top Christmas Spending Statistics: Editor’s Pick

Millennials are reported to spend most on Christmas
  1. People spent an average of $1652 on Christmas in 2023. [3]
  2. In 2022, the average spending was recorded to be $1,455. [3]
  3. An average Canadian family spends about $2100 on Christmas. [4]
  4. US consumers now spend six weeks shopping during the holiday season. [1]
  5. Men have reported spending an average of 10% more than women on holiday purchases. [6]
  6. Over 60% of the average American’s holiday budget is dedicated towards gifts and presents. [2]
  7. 93% of shoppers planned to buy at least something online last year. [8]
  8. 59% of Americans wanted to spend on clothes on Christmas in 2023. [1]
  9. 12% valued experiences and wanted to spend the most on new experiences. [1]

The Average Amount Of Money Spent On Christmas Holidays

Enjoying holidays like it’s 2019 again?!

There has been a decrease in spending over Christmas during the pandemic. [3]

People spent an average of $1652 on Christmas in 2023. [3]

 In 2022, the average spending was recorded to be $1,455. [3]

Average holiday spending recorded over past years

Source: Deloitte

Average Christmas Spendings Around The World

Many families worldwide spent 156% of their monthly income on Christmas in 2023. [4]

According to the WorldRemit 2022 Cost of Christmas Study, households in Lebanon pay the highest amounts compared to their average monthly income (688%). [4]

The Dutch spent the least, just 19% of their household’s monthly income this holiday season. [4]

Germans are reported to spend more than 70% of their Christmas spending on gifts. 

While Spain consumers dedicate most (73%) of their Christmas budget to food.

Shoppers in Zimbabwe spend $208.70 during Christmas which accounts for 266% of an average monthly household income. 

An average Canadian family spends about $2100 on Christmas. [4]

CountryAverage family spending
Lebanon$2058
Canada$2100
Germany$1453
USA$1236
France$1127
Australia$1077
Mexico$1076
UK$1075
Netherlands$679
Source: Worldremit

Average Christmas Spending In the US

An average American spends $997.73 on every Christmas. [2] 

US consumers used to spend about 6.4 weeks shopping during the holiday season. [1]

US consumers now spend six weeks shopping during the holiday season. [1]

YearTime spent by consumers in shopping
20225.8 weeks
20216.4 weeks
20205.9 weeks
20197.4 weeks
20187.1 weeks
Source: Statista

Christmas Spending Demographics

Who spends the most?

It is interesting to note that millennials spend most during Christmas. [6]

18% of Gen Alpha prefer to buy products made with sustainable materials. [5]

Men have reported to spend an average of 10% more than women on holiday purchases. [6]

Men spend $94 more on the average holiday purchase compared to women. [6]

Generation Average Planned Holiday Gift Spending
Gen Z$558
Millennials$855
Gen X$832
Baby Boomers$769
Source: Demandsage

Christmas Shopping Habits

It has been recorded that over 60% of the average American’s holiday budget is dedicated towards gifts and presents. [2]

Item TypeAverage Spend% of total spend
Gifts for family, friends, and coworkers$64864.9%
Non-gift holiday items(food, decorations)$23123.1%
Other non-gift purchases for friends/family$11811.8%
Source: Demandsage

Where did you shop for your last Christmas?

51.1% of shoppers purchased goods online in 2022. [2]

And 48.9% of Christmas shopping was done offline. [2]

In 2023, 35% of the consumers reported that they wanted to stay at home and save money this Christmas. [7]

While 56% planned to spend the same amount or more than they usually do on gifts. [7]

81% of the in-store shoppers admitted to researching the products online before purchasing them. [6]

93% of shoppers planned to buy at least something online last year. [8]

Shoppers who wanted to buy Christmas gifts online last year

Source: Gallup

US Christmas Gift Spending

Holiday gifts to be bought by consumers in the United States in 2023

Source: Statista

  • 59% of Americans wanted to spend on clothes on Christmas in 2023. [1]
  • 55% on gift cards
  • 12% valued experiences and wanted to spend the most on new experiences.
  • 34% were going to spend on toys and slightly more (31%) were going to buy electronics.
  • The least was to be spent on travel on Christmas 2023, just 3%.
  • 13% of women were to buy alcohol and beverages.

FAQs 

Why is understanding Christmas spending habits important for businesses?

Understanding Christmas spending habits is crucial for businesses as it allows them to tailor their marketing strategies and inventory to meet consumer demands effectively. 

By analyzing spending trends, businesses can optimize their holiday promotions and offerings to maximize sales and profitability.

What are the preferred shopping channels for Christmas purchases?

With the rise of e-commerce, online shopping has become increasingly popular during the holiday season, with 51.1% of shoppers purchasing goods online in 2022. 

Despite the growing trend of online shopping, a considerable percentage of consumers still prefer offline channels for their Christmas purchases.

How do Christmas spending habits reflect consumer preferences?

While 59% of Americans planned to spend on clothes for Christmas in 2023, 55% opted for gift cards and 12% prioritized experiences. 

Wrapping Up 

What’s the deal with Christmas spending? From gifts to decorations, folks are splurging on it all. And guess what? Millennials are leading the charge in the spending game. With more shopping shifting online, it’s easier than ever to snag those holiday deals. 

Sources

  1. Statista. Holiday gifts to be bought by consumers in the United States in 2023
  2. Demandsage. Christmas spending statistics
  3. Deloitte. 2023 Deloitte holiday retail survey
  4. Worldremit. Average cost of Christmas around the world
  5. Demandsage. Generation Alpha Stats 2024
  6. Emodoinc. Consumer Behavior Trends for Holiday 2023
  7. Kennedy’s Confection. New research reveals Christmas shopping habits 
  8. Gallup. Early Sales Could Ignite Jump on Holiday Shopping for Many