Personal Marketing Statement

This will probably be your first direct contact with the company and will give you an insight into its workings and the chance to meet with its personnel to see if it is a place that you would like to work.

Whilst interviews can be nerve-wracking experiences, you should remember that the interviewer is only human and it is possible that s/he is nervous also.

The job interviews are your chance to back up in person everything that the employer has read about you in your CV, Curriculum Vitae, resume, cover letter or job application.

Having a well-rehearsed personal marketing statement/"speech" is a good way to ease your nervousness when you are cold calling, networking or talking to a prospective employer.

Personal marketing statements are also known as "elevator statements" or "benefit statements." They allow you to introduce yourself in a confident and informative manner. They should be brief (under a minute) and contain your name and some information about your background and experience. In most instances, you would also include the type of work you are looking for, although this might be omitted in a networking scenario.

Based on the two examples below, spend some time developing your own a few-sentences unique "speech"/personal marketing statement about who you are, what you do and what you want. Practice it until you can deliver it naturally and with ease.

NAMEHi, My name is Jane Smith
BACKGROUND / RECENT EXPERIENCEPreviously I worked as a receptionist in a doctor's office greeting the patients as they arrived and taking care of all their records. I've just completed the Unit Clerk's training at Malaysian University College.
WORK I WANTI'm looking for a position within the hospital as a unit clerk or one that will lead me to that position.


NAMEHello, My name is Robert Smith
PAST WORK OR VOLUNTEER EXPERIENCEI've recently been volunteering with the local Family Life Association as a volunteer counsellor, helping people develop strategies for dealing with their teens.
TYPE OF WORK I WANT RIGHT NOWI'm looking for a job that involves working with teens and their parents.

Your Personal Marketing Statement / “Speech”





WORK I WANT RIGHT NOW______________________________

Always ask questions because this demonstrates your prior research and interest in the job

Do not volunteer information that the interviewer doesn't ask for

Other Personal Marketing Statement Info

Hopefully, you received an invitation to a job interview. So, now you need:

Follow up your job interview with a thank you letter. Employers regard this as an indication of your strong interest in the position.

In addition, on job search, cover letter, CV & resume, job interviews and dress codes pages, you will find very useful tips for many different countries.

Good luck with your personal marketing statement!