45+ Gamification Statistics & Trends [2024]

May 3, 2024 0 Comments

Are you ready to level up your strategy?

Did you know 70% of global companies use gamification in some way?

Companies that implement gamification are found to be 7x more profitable than others.

Gamifying websites can boost browsing time by up to 30%.

About 70% of US students prefer gamified learning experiences over traditional methods.

Ready to gamify your business?

Unlock the power of gamification with revealing statistics. 

Top Gamification Statistics: Editor’s Pick

The gamification market is projected to reach $58.71 billion by 2027
  1. Gamification can boost company productivity by nearly 50%. [2]
  2. 85% of employees are more engaged when gamification solutions are used in their workplace. [4]
  3. 90% of employees find gamified learning solutions effective. [4]
  4. Gamification results in a 14% increase in skill-based assessment scores and an 11% increase in factual knowledge test scores. [4]
  5. A gamified recruiting process increases interest in the company for 78% of people. [5]
  6. 89% of employees say a gamified task at work makes them more competitive. [5]
  7. Over 70% of gamification projects fail due to inadequate application and engagement. [6]
  8. The global gamification market was worth $13.26 billion in 2022. [8]
  9. 75% of K-8 teachers in the US reported using digital games to instruct and engage students. [14]
  10. Gamification in some cases can improve student test scores by 34%. [15]

Gamification for Workplace Productivity

Do employees like gamification?

Statistics suggests, Yes! 

About half of American workers are casual gamers outside work. [3]

Gamification can boost company productivity by nearly 50%. [8]

Companies that implement gamification are found to be 7x more profitable than others. [9]

85% of employees admitted that they are more engaged when gamification solutions are used in their workplace. [3]

90% of employees find gamified learning solutions effective. [3]

According to a study by University of Colorado, gamification results in 14% high skill-based assessment in a company. [3]  

Also, gamification is reported to result in 11% high scores on factual knowledge tests in a company. [3]

Other Benefits of Gamification

Here are the top five benefits of inculcating gamification in the workplace.

  1. It has been reported that gamifying your website can boost browsing time by up to 30%. [4]
  2. 78% of people claim that a gamified recruiting process increases their interest in the company. [4]
  3. 89% of employees said a gamified task at work makes them more competitive. [4]
  4. 26% of people reported to prefer gamified activities that include real-time feedback on performance. [4]
  5. 72% of employees say gamification inspires them to the worker. [5]
  6. According to a Forbes report, if a firm applies gamification, 69% of employees are more likely to stay with the organization for over three years. [10]

Global Gamification Market Growth Statistics

It is found that 70% of global companies use gamification in some way. [12]

Market value of gamification has increased significantly in the last decade. 

Here we have enlisted gamification market value. 

YearTotal Market Value (in billion)
2016$4.9
2018$6.8
2020$9.1
2021$11.9
2022$13.26
Source: Statista
  • Initially, the global gamification market was worth $4.9 billion in 2016. [11]
  • It increased up to $9.1 billion in 2020. [11]
  • The global gamification market was worth $11.9 billion in 2021. [11]
  • The global gamification market was worth $13.26 billion in 2022. [11]

Gamification in Learning & Education Statistics

67% of US students like gamification learning experiences

Is gamification helping students? 

Let’s find out!

Gamification has been reported to be linked to a 50% improvement in student products. [13]

67% of US students like gamification learning experiences. [13]

It is interesting to note that about 70% of US students prefer gamification learning over traditional education methods. [13]

About 75% of K-8 teachers in the US reported using digital games to instruct and engage students. [14]

In some cases, gamification even reported to improve student test scores by 34%. [15]

Gamification Challenge Statistics

Why does gamification fail?

Poor planning and design led to 80% of workplace gamification projects failing. [6]

57% of employees said that gamification is only a trend, while 24% believe it is a waste of time. [6]

Over 70% of gamification projects failed due to inadequate application and engagement. [7] 

93% of marketers love gamification and will continue to implement it in their campaigns

The global gamification market has been growing significantly. 

  • It is projected that the market will be up to $58.71 billion by 2027. [1]
  • And the market can further rise to $96.3 billion by 2030. [2]

Use of gamification in marketing has improved sales for many companies. 

93% of marketers love gamification and will continue to implement it in their campaigns. [16]

New trends in the industry?

Augmented Reality (AR) and Virtual Reality (VR)!!

Global spending on AR and VR technology is projected to reach $72.8 billion in 2024. [17]

The spending was $12 billion in 2020. [17]

2024 is expected to experience a rise in mixed-reality environments. [17]

FAQs 

How effective is gamification in improving workplace productivity?

Gamification has shown remarkable results in enhancing workplace productivity. Statistics indicate that it can boost company productivity by nearly 50%, with 85% of employees reporting higher engagement when gamification solutions are implemented in their workplace.

What are the primary benefits of incorporating gamification in the workplace?

Gamification offers numerous benefits for organizations, including increased employee engagement, improved competitiveness, enhanced learning effectiveness, and higher retention rates. 

Additionally, it can boost browsing time on websites, increase interest in the recruiting process, and inspire employees to perform better.

What are the key challenges faced in implementing gamification projects?

While gamification holds immense potential, its success largely depends on effective planning and design. Unfortunately, poor planning and inadequate engagement strategies have led to the failure of 80% of workplace gamification projects. 

Moreover, skepticism among employees about its effectiveness and perceived trendiness can pose challenges.

How is gamification transforming the education sector?

Gamification has been linked to significant improvements in student performance, with a 50% improvement in student outcomes reported in some cases. A majority of students prefer gamified learning experiences over traditional methods, leading to increased adoption by teachers.

The gamification market is poised for substantial growth, with projections estimating its value to reach $58.71 billion by 2027 and $96.3 billion by 2030. 

Emerging technologies like Augmented Reality (AR) and Virtual Reality (VR) are expected to drive this growth, with global spending on AR and VR technology projected to reach $72.8 billion in 2024. These trends indicate a promising future for gamification across various sectors.

Conclusion

Gamification continues to redefine the way businesses engage employees, educate students, and drive growth. With its proven effectiveness in enhancing productivity, boosting engagement, and driving positive outcomes, gamification is set to play a pivotal role in shaping the future of work and learning. 

Sources

  1. Mordorintelligence.com. Gamification Market Size & Share Analysis – Growth Trends & Forecasts (2024 – 2029)
  2. Global news wire. Global Gamification Industry Report 
  3. Medium. How Gamification In The Workplace Impacts Employee Productivity
  4. TalentLms. The 2019 Gamification at Work Survey
  5. elearningindustry.com. Top gamification facts
  6. Digital Commons. Employees’ experiences and perceptions of work gamification
  7. Gitex. Must know gamification statistics
  8. Storyly. 5 Stats That Prove Gamification Boosts Retention
  9. Engage For Success. How gamification positively impacts engagement & productivity
  10. Forbes. How Gamifying Your Onboarding Will Boost Productivity And Employee Retention
  11. Statista. Gamification Market Value Worldwide 2016-2021
  12. Softtek. 70% Of The Companies In The Global 2000 List Already Use Gamification
  13. Bravon. Benefits Of Gamification In Learning
  14. Intuition. Learning Via Gamification: Latest Data, Stats Trends
  15. Education Week. Do Digital Games Improve Children’s Math Skills?
  16. Optinmonster. What is gamification marketing?
  17. Growth Engineering. Gamification trends