Click-Through and Conversion Rates
- Top Paid Ad Spots: The first three paid ad positions snag 46% of all clicks on the page.
- Google Shopping CTR: Google Shopping ads boast a click-through rate of 0.86%.
- Overall CTR: Across all industries, Google Ads have an average CTR of 1.91% for search.
- Conversion Rate: The average conversion rate on the search network is 4.40%.
Reach and Usage
- Global Reach: Google Ads touch over 90% of internet users globally.
- Display Network: Campaigns on Google’s Display Network reach 80% of global internet users.
- Business Adoption: Over 80% of global companies utilize Google Ads for PPC campaigns.
- SMB Usage: More than 1 million small and medium-sized businesses use Google advertising products.
Financial Impact and ROI
- Ad Revenue: Google’s ad revenue hit $147 billion in 2020.
- ROI: Google Ads generate a 200% return on investment.
- Average ROI: The typical ROI for Google Ads is 2:1.
Consumer Behavior
- Location-Based Searches: 33% of mobile searches are location-related.
- Shopping Intent: 64.6% of people click on Google Ads when intending to purchase an item online.
- Mobile Actions: 70% of mobile searchers call a business directly from Google Search.
Video and Display Ads
- Video Ad Engagement: Google video ads have an average view-through rate of 31.9%.
- Cost Per Acquisition: The average CPA across all industries on the search network is $48.96.
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Market Share and Competitiveness
- Market Share: Google dominates the paid search market with a 73% market share.
- Ad Recognition: 60% of users cannot distinguish between paid and organic search results.
- Ad Interaction: 63% of people have clicked on a Google ad.
Additional Insights
- Impact on SMBs: Over 1 million small and medium-sized businesses leverage Google advertising products.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.