Business Presence and Popularity
- Medical services make up 7.5% of all Google My Business (GMB) listings.
- Businesses with GMB profiles are perceived as 94% more reputable.
- Car dealerships have the highest GMB conversion rate at 7%.
Customer Engagement
- 56% of customer actions on GMB listings result in website visits.
- GMB listings receive an average of 59 customer actions each month.
- 60% of smartphone users contact businesses directly from GMB search results.
- 88% of local business searches on mobile devices lead to a call or visit within 24 hours.
Search and Discovery
- 84% of business searches are discovery searches; only 16% are direct.
- 86% of users check a business’s location on Google Maps.
Photos and Media
- The median number of photos on GMB listings is 11, with hotels having the highest median at 150.
Reviews and Ratings
- Positive GMB reviews increase the likelihood of using a business for 71% of people.
- A business star rating between 3.5 and 4.5 maximizes conversions.
- 74% of customers trust businesses with more GMB reviews.
- GMB reviews account for 9.8% of local search ranking factors.
Advertising and Promotions
- Using Google Ads with location extensions boosts in-store visits by 7%.
Consumer Behavior
- 96% of consumers accessed a GMB profile in the week before making a purchase decision.
- 88% of local business searches on mobile result in a call or visit within a day.
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Trust and Influence
- Positive GMB reviews make 71% of consumers more likely to use a business.
- 74% of customers trust businesses with more reviews on GMB.
- Google My Business reviews are 9.8% of local search ranking factors.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.