User Engagement & Shopping Behavior
- Each month, 130 million Instagram users tap on shopping posts.
- 70% of Instagram shoppers use the platform to discover new products.
- 60% of users learn about products on Instagram.
- Instagram users are 70% more likely to buy products online compared to non-users.
- 36% of users purchase products within 5 hours of discovering them on Instagram.
- 46% of users have bought items directly through Instagram checkout.
- 50% of users show increased interest in brands after seeing their products in shopping posts.
- 54% of users find Instagram an easy place to discover and shop for products.
Business Engagement & Adoption
- 90% of Instagram accounts follow at least one business profile.
- 75% of small and medium businesses in the US advertise on Instagram.
- Over 25 million businesses are active on Instagram, with more than 2 million utilizing its shopping features.
- By 2022, 82% of retail brands are expected to have Instagram Shopping enabled.
Advertisement & Click-Through Rates
- Instagram Shopping ads had a click-through rate of 0.27% in 2021.
- Shopping posts see an organic engagement rate of 1.46%.
Demographics & Platform Preferences
- Millennial users have a 54% higher digital shopping engagement rate on Instagram compared to Generation X.
- Mobile shopping on Instagram is 1.5 times more likely than desktop shopping.
- 33% of the top 50 most-followed Instagram accounts belong to retail brands.
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Platform Growth & Influence
- More than 25 million businesses are active on Instagram, with over 2 million utilizing Instagram shopping features.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.