Sell Yourself During Your Job Interviews
You are the product! Marketing = job search
Marketing is a general name given to all the steps that lead to final sales. You are the product!
Yes, you must sell yourself!
It sounds simple - marketing is how to get YOU as a product into the hands of customers who are ready to buy i.e. job recruiters, employers, companies, agents, HR consultants, headhunters, etc.
It is tough out there!
Marketing which is critical to your success involves all the different stages from getting an idea to delivering. These include:
- explanations on how customers operate and why,
- how to create advertising/marketing materials,
- where and how to send your advertisements,
- and finally, how to close a deal.
Both, CVs and resumes, are self-marketing tools - advertisements, designed with the goal of obtaining job interviews and jobs. The information they contain should target precisely a career field and address the needs of a specific employer advertising your relevant skills, knowledge and accomplishments.
Whichever, resume or CV you chose, it must be scannable because it:
- Maximizes the computer's ability to "read" your application.
- Maximizes your ability to get hits. A hit is when one of your skills matches the computer search keywords or phrases.
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Remember that your CV/resume must be targeted, scannable and generate hits. If you have difficulty with your CV writing or resume writing instead of staring at a blank piece of paper, use CV samples, CV templates, resume samples and resume templates or:
- "fill in the blanks" resume writing software.
Most recruiters expect to receive a cover letter together with your CV or resume or CV.
So, prepare a cover letter convincing the reader why you are the best candidate for the interview.
If you have difficulty with your cover letter writing use one of these:
In recent years it becomes increasingly popular to join the LinkedIn or Facebook social networking websites for professionals, where you may search for jobs and have your keyword-optimized, rich content profile with your current CV or resume. Hiring managers use them more frequently to consult your profile and supplement or check against the CV/resume you send along. If you do not have an account, create one and include your social media link(s) on your CV/resume.
However, you should manage your online presence. Eliminate any photos and statements that could reflect poorly on you. From an employer’s point of view, someone who emphasizes partying on a social networking site is not focused on jobs and those who post complaints about work or colleagues are less desirable candidates. Online CV/resume should not include sensitive information as they could show a lack of respect for confidentiality and discretion.
If your job application is completed you are ready to submit your resume to employers and Job recruiters in places where you want to work.
When a potential employer invites you for an interview, you need to prepare yourself to win the interview and get the job you want.
Other Info on Selling Yourself
To be successful in your job search and getting the jobs you want, you need to prepare a cover letter and CV or resume which you must email instantly to the prospective employers selected during a job search.
When you receive an invitation to the job interview, you may apply for a visa and work permit. Then prepare yourself for a job interview and take a look at the dress code because how you dress is one of the most important attributes in being hired.
Good luck with selling yourself and getting the jobs you want!