Senior Manager, Consumer Insights

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

The Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do – our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry’s, Flamingo, Lume, and Mando brands.

We are seeking a creative and curious insights expert to lead consumer learning for the Lume & Mando brands and help keep us on the leading edge of the Women’s and Men’s odor control categories.  As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities. This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.

• →Be the expert in understanding our core consumer segments  (attitudes, behaviors, values) and emerging trends likely to influence their future habits
• →Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage 
• →Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
• →Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
• →Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
• →Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories
  
  

• Bachelor’s degree required, Master’s Degree/MBA is preferred.
• 7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
• Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
• Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
• Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Crafty and creative – you look for creative solutions and aren’t afraid to get scrappy when appropriate.  You are focused on delivering against learning objectives and timelines and build research approaches to suit.  
• Self-Sufficient - You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
• Skilled data storyteller – You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
• Unwaveringly objective – You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or expected outcomes
• You take great pride in your work, but don’t take yourself too seriously