Customer Intelligence Analyst

Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.

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  Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform. 

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  Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders. 

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  Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the engineer's core design challenges. 

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  Configure and deploy experiences in personalization platforms and email platforms that will sell more TI semiconductor content into key customer designs. 

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  Scale account-based marketing programs into paid channels for prospecting and remarketing efforts to prospect and re-engage target engineers. 

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  Evaluate semiconductor competitors and other industry marketing technology and strategies to innovate and adapt TI’s approach to digital selling.

• Master’s degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 5 years of experience in the semiconductor industry with experience selling to engineers directly or digitally and 5 years of experience in semiconductor technology, the customer design process, and customer end-applications.  2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts. OR

• Bachelor’s degree in degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 7 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts.