Digital Media and Marketing Associate

Description of Duties:  

Social Media Engagement and Outreach  

-Continuously review and connect calendar events of interest to our potential clients as well as relevant travel/international affairs events  

-Create engaging Social Media content across multiple platforms, responding to customers  

-Follow our Group Leaders’ and Pilgrims’ Social Media accounts, especially during pilgrimage, to engage with them and generate more content using both 206 Tours’ social media accounts and personal business social media accounts 

-Develop and execute an analytics program to continuously improve content to maximize engagement, analyzing the social data/metrics, insights and best practice and sharing results with management and acting independently, if appropriate, on the recommendations.  

-Continuously improve number of followers and likes across all social media platforms, with the target of 1K more organic followers per month 

-Engage in direct, personal connections to gain followers and then to turn those followers into advocates, nurturing leads, gathering feedback, and spotting pain points for product/sales teams 

Marketing & Advertising  

-Develop and Execute 206 Tours’ Omnichannel Marketing Strategy—including Social Media, Email, and other marketing channels as necessary, building content plans to align content with overall brand objectives and initiating recommendations for campaigns to increase brand visibility and customer acquisition 

-Monitor digital marketing trends     

-Develop and Execute 206 Tours’ Digital Advertising Strategy—creating and posting Ads targeting specific audiences--drive online growth, optimize campaigns, and deliver measurable results across all channels like SEO, social media, email, all online content, paid ads, branding and analytics while collaborating with all 206 Tours internal and external teams 

-Execute an Analytics program to track Marketing and Advertising Success (including ROI) and adjust and refine plans as necessary  

-Produce Blog and Website content as needed  

-Identify, evaluate, and implement new potential advertising/marketing opportunities, techniques, digital tools, and platforms  

-Manage 206 Tours email contact lists 

Product Design and Production  

-Design and create materials to support 206 Tours’ attendance at various Catholic events   

-Design materials: Flyers, Ads, Banners, Posters, various Branded Paper goods)  

-Copyrighting on behalf of 206 Tours  

-Assist the Art Director with Graphic Design for Website and edits to content as necessary  

Business Intelligence, Customer Reviews, and Compliance  

- CMS Upload and edit content as needed 

- Daily Monitoring of and/responding to online reviews—including identifying trends and issues and conveying those to management 

- Follow Catholic and competitor events and share info re. updates, etc.    

-Ensure 206 Tours’ listings are kept up to date on all websites (e.g. Google, Yelp, Glassdoor)  

-Ensure 206 Tours’ Social Media accounts and other online presence is in compliance with platforms’ policies and any other applicable regulations  

-Monitor competitors, ground suppliers, airlines, hotels, our team, shrines and government tourist boards       

Other  

-Assist with special projects, as needed  

Desired General Skills & Experience:  

• Strong understanding of social media platforms: This includes in-depth knowledge of the nuances of each platform (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, etc.), best practices, algorithm updates, and emerging trends.  

• Content creation skills: Ability to create engaging and compelling content, including text, images, videos, and stories. This may involve writing, graphic design, video editing, and photography skills.  

• Excellent communication skills: Both written and verbal communication are crucial for interacting with audiences, collaborating with team members, and representing the brand effectively.  

• Analytical skills: Ability to track, analyze, and interpret social media data to measure performance, identify trends, and optimize campaigns. Familiarity with analytics tools like Google Analytics, platform-specific analytics, and third-party social media management platforms is often required.  

• Community management skills: Ability to engage with followers, respond to comments and messages, and build a positive online community.  

• Marketing knowledge: Understanding of basic marketing principles, including branding, target audience identification, and campaign development.  

• Adaptability and creativity: Social media is constantly evolving, so the ability to adapt to new trends and think creatively is essential.  

• Attention to detail: social media requires meticulous attention to detail to ensure accuracy, consistency, and brand voice.  

• Sales-Oriented Mindset: “social selling” where the person actively drives revenue through engagement, looks and generates leads and, most importantly, closes deals and opportunities. 

Software & Tools:  

• Familiarity with social media management platforms (e.g., Hootsuite, MailChimp).  

• Experience with graphic design software (e.g., Adobe Photoshop, Canva).  

• Video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro).  

• Analytics tools (e.g., Google Analytics, platform-specific analytics).