CPT-11420 Digital Marketing & Patient Engagement Virtual Assistant

Independent Contractor – CPT-11420 Digital Marketing & Patient Engagement Virtual Assistant/Marketing VA/Junior-Advanced Level (Remote).

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
An established California wellness center offering chiropractic, acupuncture, massage, and related wellness services is seeking an experienced Digital Marketing & Patient Engagement Virtual Assistant.

The immediate priority is finding a proactive marketing professional who can take ownership of day-to-day marketing execution, particularly social media, content creation and scheduling, email/SMS campaigns, and patient nurture workflows.

The client has an existing library of professional photos, videos, and content. The VA will be expected to organize and repurpose those assets, follow the clinic's schedule and promotions, maintain consistent marketing activity, and help ensure leads and patients move through established nurture processes.

This is a hands-on marketing execution role. The client will provide business direction, but wants someone experienced enough to identify what content or input is needed and keep the marketing workflow moving without constant supervision.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Contractors will be required to provide services that align with the following client tasks:

• Review booking trends, practitioner utilization, memberships, and service performance.
• Identify underutilized practitioners, services, and appointment times.
• Develop and recommend marketing initiatives to improve utilization and revenue.
• Monitor campaign performance and adjust strategies based on business outcomes.
• Present recommendations and growth opportunities to leadership.

• Build and manage automated patient journeys and lead nurturing campaigns.
• Develop email and SMS automation workflows.
• Segment audiences and optimize customer lifecycle campaigns.
• Manage CRM platforms such as Gleantap, Klaviyo, or similar systems.
• Improve patient retention, reactivation, and membership growth.

• Serve as the organization's day-to-day webmaster.
• Update website content and service information.
• Create and optimize landing pages.
• Improve organic search visibility through SEO best practices.
• Monitor and report on website performance.

• Manage or oversee Google Ads campaigns.
• Conduct keyword research and optimization.
• Monitor budgets and return on ad spend.
• Configure and maintain conversion tracking.
• Continuously evaluate performance and identify optimization opportunities.

• Develop and maintain a content calendar.
• Create and publish engaging content across digital channels.
• Design Canva graphics and short-form content.
• Support video/reel production and distribution.
• Monitor content performance and adjust strategy accordingly.

• Track KPIs beyond engagement metrics.
• Analyze marketing impact on:
  • Bookings
  • Practitioner utilization
  • Membership sales
  • Revenue generation
• Produce actionable reports and recommendations.
• Use data to drive decision-making and growth initiatives.

• 3+ years of digital marketing experience.
• Experience managing marketing campaigns from strategy through execution.
• Strong understanding of CRM marketing and automation.
• Experience with Klaviyo, HubSpot, ActiveCampaign, Mailchimp, Gleantap, or similar platforms.
• Strong understanding of SEO fundamentals.
• Experience managing or supporting Google Ads campaigns.
• Experience with content marketing and social media management.
• Strong analytical and reporting skills.
• Experience using Canva and marketing content creation tools.
• Excellent written and verbal English communication skills.
• Ability to work independently and take ownership of marketing initiatives.

• Experience in healthcare, wellness, medical, fitness, or membership-based businesses.
• Experience with Mindbody or similar booking systems.
• Experience managing marketing funnels tied to appointment bookings.
• Familiarity with website builders, CMS platforms, and landing page creation.
• Experience with marketing attribution and conversion tracking.

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced Level
• Contracted Hours per Week: 20 hours/week
• Daily Working Time: 10 AM-2 PM PST
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A-B (Clear, Professional English Required; Slight Accent Acceptable)
• REGION PREFERENCES: Nearshore Required

The ideal candidate:

• Thinks like a marketing manager, not a task executor.
• Takes initiative and brings solutions, ideas, and recommendations.
• Understands how marketing activities connect to revenue and business growth. Is comfortable making strategic decisions and owning outcomes.
• Wants to grow into a long-term Digital Marketing & Growth leadership role.

• Canva
• CapCut
• Instagram
• GleanTap – Training Available
• Mindbody – Training Available
• Klaviyo or Similar Email Platform
• Vimeo
• Microsoft Teams
• AI Content / Productivity Tools

• Contracted Hours per Week: 20 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: 10 AM - 2 PM PST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement