CPT-11420 Digital Marketing & Patient Engagement Virtual Assistant

Independent Contractor – CPT-11420 Digital Marketing & Patient Engagement Virtual Assistant/Marketing VA/Junior-Advanced Level (Remote).

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
An established California wellness center offering chiropractic, acupuncture, massage, and related wellness services is seeking an experienced Digital Marketing & Patient Engagement Virtual Assistant.

The immediate priority is finding a proactive marketing professional who can take ownership of day-to-day marketing execution, particularly social media, content creation and scheduling, email/SMS campaigns, and patient nurture workflows.

The client has an existing library of professional photos, videos, and content. The VA will be expected to organize and repurpose those assets, follow the clinic's schedule and promotions, maintain consistent marketing activity, and help ensure leads and patients move through established nurture processes.

This is a hands-on marketing execution role. The client will provide business direction, but wants someone experienced enough to identify what content or input is needed and keep the marketing workflow moving without constant supervision.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Contractors will be required to provide services that align with the following client tasks:

• Manage ongoing Instagram and social media posting
• Build and maintain a recurring content calendar
• Align posts with practitioner schedules, promotions, availability, and clinic activities
• Repurpose existing photos and videos into social content
• Create graphics and short-form videos using Canva and CapCut
• Prepare Stories, Reels, promotional posts, and other approved content
• Request needed photos, videos, or information from the internal team

• Create and schedule basic email and SMS marketing campaigns
• Assist with patient nurture journeys within GleanTap
• Learn and maintain GleanTap workflows and automations
• Coordinate marketing activity with Mindbody
• Monitor nurture workflows and identify when human follow-up is needed
• Follow up with advertising leads when appropriate
• Communicate required follow-up to clinic staff when needed

• Maintain recurring marketing schedules and deadlines
• Coordinate with the internal team through Microsoft Teams
• Attend the weekly Tuesday team meeting from 11:30 AM–12:30 PM PST
• Keep promotions and campaigns organized
• Utilize AI tools to improve marketing efficiency and content production
• Assist with basic website/content updates as needed

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Previous digital marketing experience required
• Social media management experience required
• Canva experience required
• Short-form video editing experience required
• Email and SMS marketing experience strongly preferred
• CRM or marketing automation experience strongly preferred
• Healthcare, wellness, medical, or similar experience a plus
• Mindbody experience a plus
• Klaviyo or similar platform experience a plus
• GleanTap experience not required; training can be provided
• Willingness to get a HIPPA certification if needed
• Basic SEO and website maintenance experience is a plus

• Proactive and comfortable taking ownership of recurring marketing execution
• Strong social media and content creation background
• Able to work independently without waiting for every task to be assigned
• Strong visual judgment
• Excellent written communication
• Comfortable working with healthcare-related information confidentially
• Quick learner who can become proficient in new platforms
• Strong AI and digital productivity skills
• Organized and responsive when working with a busy clinic team

• Canva
• CapCut
• Instagram
• GleanTap – Training Available
• Mindbody – Training Available
• Klaviyo or Similar Email Platform
• Vimeo
• Microsoft Teams
• AI Content / Productivity Tools

• Contracted Hours per Week: 20 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: 10 AM - 2 PM PST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced Level
• Contracted Hours per Week: 20 hours/week
• Daily Working Time: 10 AM-2 PM PST
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A-B (Clear, Professional English Required; Slight Accent Acceptable)
• REGION PREFERENCES: Nearshore Required