PPC Strategist

Malaysia·Kuala Lumpurmid

OtherStrategist

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Quick Summary

Overview

The PPC Strategist is self-motivated and an effective problem solver who prioritizes and manages workload to meet deadlines and push success for their clients. They possess a strong background in not only tactical media plan execution but also creative strategy development.

Key Responsibilities

Develop and demonstrate an understanding of each client’s business in order to create customized search marketing strategy plans Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client Develop…

Technical Tools

google-analyticsab-testing

Responsibilities

~1 min read

→Develop and demonstrate an understanding of each client’s business in order to create customized search marketing strategy plans
→Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client
→Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection
→Setup conversion tracking and remarketing tags
→Manage multiple ongoing PPC campaigns at once by optimizing and A/B testing campaign, ad group, and keyword performance
→Build negative keyword lists, monitor search terms, and research new search trends to further advance campaign performance based on client goals
→Develop social media advertising campaigns and strategies across all major social networks including Facebook, LinkedIn, Twitter, and Instagram
→Identify unique approaches to owned, earned, and paid social media impressions
→Know when to adjust social platform budget allocation based on specific metrics and KPIs
→Create and summarize campaign performance reports

Requirements

~1 min read

Certification in Google Adwords and Google Analytics a plus
Demonstrated proficiency in Google AdWords
Bachelor’s degree
History of managing and prioritizing daily budget across multiple accounts/campaigns
Experience with AdWords Editor
Experience and proficiency in Web Analytics tools (Google Analytics)
Strong analytical and reporting skills
Strength in extracting concise and meaningful learnings from a vast number of data points
Must be results-driven and enjoy problem-solving
Ability to prioritize and strategize based on company and client goals
Fueled by an eagerness to learn and a desire to succeed
Highly motivated, meticulous, and optimistic