Senior Director - Marketing

Senior Director – Marketing 
The Senior Director – Marketing is responsible for leading the execution and performance of marketing programs that drive pipeline growth, strengthen partner alignment, and support the firm’s Microsoft-based professional services. This role operates as a player-coach, translating go-to-market strategy into actionable campaigns and initiatives in close partnership with sales, partnerships, and delivery teams.
Reporting to the Chief Revenue Officer, this leader owns the marketing function with guidance from executive leadership and plays a critical role in activating joint motions with Microsoft and Cognizant, 
enabling solution marketing, and ensuring consistent, high-quality execution across all marketing efforts. In alignment with 3Cloud’s leadership expectations, this role contributes to firm-wide strategy, influences cross-functional priorities, and drives measurable business outcomes through marketing excellence.

Responsibilities
Team Leadership & Execution Management
• Lead and develop a team of marketing professionals in a player-coach capacity 
• Oversee execution across internal teams and external agencies to ensure quality and consistency 
• Drive accountability, prioritization, and continuous improvement across marketing efforts 

Performance Measurement & Budget Management
• Own marketing performance metrics, including pipeline contribution, campaign effectiveness, and ROI 
• Manage budget allocation across programs and channels, optimizing for efficiency and impact 
• Provide regular insights and recommendations to revenue leadership 

Cross-Functional Collaboration & Marketing Operations
• Serve as a connector across marketing, partnerships, sales, and enablement to ensure aligned execution 
• Partner with adjacent teams in 3Cloud and Cognizant to deliver cohesive and effective campaigns 
• Support core marketing operations, including processes, tools, and reporting cadence 
• Ensure practical application of brand standards across marketing deliverables 

Go-to-Market Execution & Channel Alignment
• Execute go-to-market plans aligned to Microsoft services, priority industries, and sales plays in partnership with revenue leadership 
• Collaborate with Microsoft and Cognizant channel teams to activate joint campaigns, co-sell motions, and marketplace opportunities 
• Align marketing programs to partner priorities and field engagement models to maximize pipeline impact 
• Partner with sales, partnerships, and delivery teams to deliver coordinated, market-facing initiatives 

Solution Marketing
• Translate offerings into clear, differentiated messaging, positioning, and value propositions 
• Develop collateral, use cases, and sales enablement materials to support pipeline generation and deal progression 
• Support packaging and promotion of services aligned to Microsoft and key industry verticals 
• Ensure consistency and clarity of solution messaging across all channels and campaigns 

Event Strategy & Execution
• Lead strategy and execution of events (partner-led, hosted, and industry) to drive pipeline and strengthen partner relationships 
• Align event investments to the priorities of Microsoft, Cognizant, and sales 
• Measure event ROI and incorporate insights into future planning 

Demand Generation & Campaign Execution
• Lead execution of multi-channel campaigns that drive awareness, engagement, and qualified pipeline
• Support account-based marketing efforts aligned to enterprise account priorities and territory strategies 
• Track, analyze, and optimize campaign performance based on pipeline contribution and conversion metrics 
• Operationalize repeatable campaign motions and GTM plays to support solution and industry growth

Requirements
• 10+ years of B2B marketing experience, preferably within technology, cloud, or professional services
• Bachelor’s degree in Marketing, Business, or related field preferred
• Experience supporting consulting or services-based organizations strongly preferred
• Demonstrated experience in people management and managing teams in a matrixed environment
• Proven ability to execute integrated marketing campaigns that drive pipeline in partnership with sales
• Experience working within partner ecosystems (e.g., Microsoft, Cognizant, or similar alliances)
• Strong collaboration and stakeholder management skills in a matrixed environment
• Experience in solution marketing, including messaging, positioning, and sales enablement
• Proficiency with marketing analytics, CRM, and automation tools (e.g., Salesforce, HubSpot, Marketo)
• Demonstrated ability to manage multiple priorities and drive execution in a fast-paced environment

Don’t meet every single requirement? At 3Cloud we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
At this time, we cannot sponsor applicants for work visas.

• Flexible work location with a virtual first approach to work! 
• 401(K) with match up to 50% of your 6% contributions of eligible pay 
• Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days  
• Two medical plan options to allow you the choice to elect what works best for you!
• Option for vision and dental coverage 
• 100% employer paid coverage for life and disability insurance
• Paid leave for birth parents and non-birth parents 
• Option for Healthcare FSA, HSA, and Dependent Care FSA
• $67.00 monthly tech and home office allowance
• Utilization and/or discretionary bonus eligibility based on role 
• Employee Assistance Program to help with everyday challenges

3Cloud offers competitive compensation. In addition to base pay employees are eligible to receive an annual discretionary/utilization bonus. If you are hired at 3Cloud your final base salary is based on factors such as skills, education, experience and/or geographic location. Please keep in mind that the range mentioned above includes the full base salary range for the role. It is not typical for offers to be made at or near the top of the range.