Concierge Manager (Production Services) [Maternity Cover]

• Review every brief before it reaches a Creator Partner — sharpen the objective, the message, the format, and the creative approach so the gig is set up to succeed.

• Bring a point of view. Tell a brand when the idea won't work, and offer a better one.

• Deconstruct reference material and translate what a brand admires into a plan a Creator Partner can execute.

• Apply distribution platform-specific guidance — you know what performs on each social format and specification, and you brief to it.

 

• Own brand consistency across every deliverable on your accounts — tone, look, treatment, and adherence to brand templates and style guides.

• Set the quality bar and review against it. Give Creator Partners specific, craft-level feedback rather than passing brand notes through unedited.

• Ensure a brand's tenth video is visibly better than its first, and that their whole video library looks like it came from one brand.

 

• Match Creator Partners on creative fit, not availability. Know the difference between a competent shooter, director or editor and the right one for a specific gig.

 

Bring your brands proactive next-video solutions — specific, well-formed ideas they haven't asked for yet. Four sources you will draw on constantly:

• New ideas researched from the wider market — what is working in their category and adjacent ones, translated into a video they should make.

• Cutdowns of existing video — additional formats, lengths and platform cuts from footage already shot.

• Repurposing existing content — turning assets a brand already owns into new videos for new channels and audiences.

• Upgrading legacy videos — identifying older content that is underperforming or off-brand and proposing the refresh.