CRM Manager

9Rooftops is seeking a CRM Manager to support CRM and email marketing initiatives across a portfolio of national and regional clients. This role is ideal for a hands-on CRM professional who enjoys managing multiple client accounts, building and executing email marketing campaigns, maintaining CRM systems, and collaborating directly with clients to deliver effective lifecycle marketing programs.

The CRM Manager will serve as a primary point of contact for CRM-related client requests, overseeing campaign execution, database management, lead generation workflows, and marketing automation efforts across various CRM platforms. Success in this role requires strong organization, attention to detail, agency experience, and the ability to thrive in a fast-paced client-services environment.

This role operates on a hybrid schedule at our Pittsburgh, PA or Chicago, IL office.

Key Responsibilities

Client Management & Collaboration

• Serve as a day-to-day CRM contact for assigned client accounts.
• Participate in client meetings and translate business needs into actionable CRM and email marketing initiatives.
• Manage incoming CRM, email marketing, and marketing automation requests across multiple clients and projects.
• Build and maintain strong client relationships through proactive communication and reliable execution.

CRM & Email Marketing Execution

• Develop, build, schedule, test, and deploy email marketing campaigns.
• Manage email content calendars and campaign execution timelines.
• Ensure email campaigns align with client brand standards, messaging, tone, and calls-to-action.
• Coordinate campaign reviews, approval workflows, and quality assurance processes.
• Support segmentation, personalization, and audience targeting initiatives.

CRM Administration & Marketing Automation

• Manage and maintain CRM platforms, including database administration, lead management, and campaign setup.
• Build and maintain forms, workflows, and lead capture processes.
• Ensure CRM data integrity through ongoing database maintenance and quality control.
• Support user training and CRM adoption efforts when needed.
• Troubleshoot campaign and platform issues while collaborating with internal teams and vendor partners.

Performance & Optimization

• Monitor campaign performance and provide reporting insights to clients and internal teams.
• Identify opportunities to improve engagement, lead generation, and email marketing effectiveness.
• Recommend process improvements and best practices to enhance CRM operations and campaign execution.

Preferred CRM Platforms

Experience with one or more of the following is preferred:

• Zoho CRM
• Salesforce
• Splash
• Other CRM and marketing automation platforms

Qualifications

• 4+ years of CRM, email marketing, or marketing automation experience.
• Agency experience required.
• Proven experience managing multiple client accounts and competing priorities simultaneously.
• Hands-on experience building and deploying email marketing campaigns.
• Experience managing CRM databases, forms, workflows, and lead generation processes.
• Ability to learn and navigate multiple CRM platforms quickly.
• Strong project management and organizational skills.
• Excellent communication and client-facing abilities.
• High attention to detail and commitment to quality.
• Self-starter who can quickly acclimate and contribute with minimal ramp-up time.

Ideal Candidate Profile

The successful candidate is someone who:

• Thrives in a fast-paced agency environment.
• Enjoys both client interaction and hands-on execution.
• Can hit the ground running and manage multiple projects simultaneously.
• Is naturally curious and committed to continuous learning.
• Takes ownership of work and consistently looks for ways to improve processes and outcomes.
• Brings energy, adaptability, and a strong sense of accountability to client relationships.

The base salary for this position is $70,000, with the potential for up to an additional 20% if the applicant hired has additional related qualifications. Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.