Assistant Brand Manager (Freestyle Libre)

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

MAIN RESPONSIBILITIES
 

• Provide input for developing brand marketing campaigns and HCP/patient-oriented promotion programs, aligned with product positioning, brand strategy, and ethical communication guidelines.
• Closely follow up with vendors and align with internal stakeholders to ensure all marketing campaigns and promotional activities are executed on time, in full, and in compliance with quality standards.
• Develop and coordinate promotional/educational materials such as brochures, product catalogues, information booklets, and other brand communication tools, ensuring consistency with product positioning and approved claims.
• Work with internal teams or external partners to conduct market surveys and gather feedback on promotional programs, customer/HCP perception, acceptance, and program effectiveness; propose improvement actions where needed.
• Track and evaluate the effectiveness of promotional programs, monitor remaining stock of promotional materials/gifts, and propose corrective actions when issues arise.
• Support the development of product training materials for the Field Force on an ongoing basis; keep the Field Force updated on product knowledge, key brand messages, and competitor information.
• Review product-related complaints and coordinate with relevant teams to propose appropriate solutions.
• Collect, consolidate, and verify data related to internal sales, retailer audit, product/promotion performance, customer/consumer feedback, and market behavior; prepare reports for relevant managers.
• Ensure proper documentation, approval records, and filing for all execution activities.
• Coordinate with relevant stakeholders to consolidate budget and activity KPIs; monitor actual spending to ensure alignment with the approved budget plan.
• Ensure all business and marketing activities comply with the WHO Code, Vietnam regulations, relevant legal requirements, Abbott Code of Conduct, and ethical standards.

In specific locations, the pay range may vary from the range posted.