Associate HCP Omnichannel Marketing Insights Lead

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

• Bachelors Degree required. MBA preferred or at least 3 years previous marketing/sales experience.

• Experience with marketing analytics, dashboards and tools

• Product management experience in medical products or services

• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions

• Proven ability to collaborate with cross‑functional and stakeholders, translating complex analytics into clear, compelling stories that drive action.

• Experience with digital health

• MBA, MS Degree in Business

• Experience analyzing and activating HCP engagement data within a regulated or compliance‑driven marketing environment.

• Experience designing and operationalizing robust measurement frameworks, including attribution and KPI standardization across channels.

• Advanced knowledge of Marketing Automation KPIs, A/B testing and on-going optimizations

• Understanding of omni channel orchestration, segmentation analysis, targeting, creative/messaging development

• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment

• Strong analytical thinking, executive presence capabilities and attention to details

• Previous experience working with technology teams

• Familiarity with latest analytical tools and dashboard technologies, data warehousing, process, and applications

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