Manager Brand Insights & Measurement

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes.

• Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
• Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
• Analyze brand performance trends and identify key drivers of brand equity growth or decline
• Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
• Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
• Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decision-making
• Embed insights into campaigns, messaging, and customer experiences
• Deliver compelling, executive-ready storytelling that influences leadership decisions

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Proven experience leading brand tracking programs and strategic research initiatives
• Deep expertise in brand equity measurement and brand health frameworks
• Strong grounding in qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Demonstrated ability to connect insights to business outcomes and strategy
• Excellent communication and storytelling skills, with experience presenting to senior leaders
• Strong cross-functional collaboration skills across marketing, communications, and digital teams

• Experience defining or evolving global brand strategies in complex organizations
• Background in healthcare, consumer health, or adjacent industries
• Familiarity with advanced segmentation, U&A studies, and message testing
• Experience working with brand performance dashboards and analytics outputs
• Proven ability to influence senior stakeholders and drive alignment across teams
• Strong curiosity about external brand trends, benchmarks, and best practices