Marketing Manager – Emerging Markets (Electrophysiology)

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MarketingMarketing Manager

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Overview

JOB DESCRIPTION: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare,

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MarketingMarketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
A company recognized as one of the best big companies to work for, and a best place to work for diversity, working mothers, female executives and scientists

We are advancing the treatment of cardiac rhythm disorders through innovative technologies and strong clinical partnerships. Our EP business works closely with healthcare professionals to improve patient outcomes through education, evidence‑based solutions and long‑term strategic collaboration across regions.

The role of Marketing Manager – Emerging Markets (EP), based in Dubai/ Belgrade /Prague or related Emerging Market Country , will lead regional marketing strategy and execution across Emerging Markets, including the Middle East & Africa, Turkey, Central Asia, Central & Eastern Europe, the Balkans, Russia and the Baltics.
This role focuses on driving commercial growth, strengthening Abbott’s competitive positioning, and enhancing sales force effectiveness across the EP portfolio.

Lead and implement regional marketing strategies and initiatives aligned with Global and EMEA EP priorities
Partner with EMEA and country teams to develop consistent, high‑impact marketing plans, tools and materials
Drive customer engagement and education programs, including KOL partnerships and advisory board initiatives
Support new product launches, pricing strategy and market entry planning across diverse markets
Conduct in‑depth market and competitive analysis to identify growth opportunities and strengthen positioning
Enhance sales force effectiveness through analytics, including Power BI and GEM, to guide strategic and tactical planning
Drive adoption and effective use of analytics tools across country teams to maximize performance and market share
Ensure compliance with Abbott ethical standards, SOPs, and local regulatory requirements
Travel extensively across the region (50%+)

Requirements

~1 min read

Extensive experience and strong knowledge of the Electrophysiology medical device market within the Emerging Markets.
Broad understanding of the cardiovascular market
Proven experience leading regional or complex marketing initiatives
Strong track record of building and maintaining relationships with KOLs
Experience delivering marketing and educational programs to relevant customer segments
Strong market analysis, commercial and project management skills
Experience working with both clinical and non‑clinical stakeholders; tender and commercial analysis experience preferred
Ability to lead, coach and influence cross‑functional and non‑direct report teams
Excellent communication skills and ability to operate at all organizational levels
High ethical standards, strong ownership mindset and ability to manage diverse workloads

N/A

In specific locations, the pay range may vary from the range posted.

Marketing Support

EP Electrophysiology

United Arab Emirates > Dubai : One JLT Jumeirah Lakes Towers, Level 1

Czech Republic > Prague : Evropska 2590, Poland > Park Postepu : Building B, Russia > Arkhangelsk : Remote, Serbia > Novi Beograd : Bulevar Mihaila Pupina 115d, South Africa > Johannesburg : Abbott Place, Türkiye : Icerenkoy Mah. Umut Sok. Ofis Sit. 1 No: 10 -12 kat 6 Atasehir / Istanbul / Turkey

Standard

Yes, 50 % of the Time

Not Applicable