Director of Engagement

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are on an unstoppable mission for a Director of Engagement Strategy to join our team. In this role, you’ll craft tailored customer experiences that deliver the right message at the right time and in the right place—guiding audiences smoothly through their journeys toward adoption. You will provide leadership and strategic guidance for omnichannel orchestration for assigned accounts, connecting customer decision-making insights to channel plans, content plans, and engagement ecosystems that drive behavior change.

Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!  

• Strategic Leadership: Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys.  
• Audience Insight Translation: Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience.  
• Team Leadership: Inspire, motivate, and develop engagement strategy team members while demonstrating deep fluency in engagement tools, platforms, and best practices. 

• →Create, Evaluate, and Optimize Omnichannel Plans: Lead the development and ongoing optimization of customer journeys and tactics to improve the overall engagement experience.  
• →Strategic Stewardship: Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience.  
• →Cross-Functional Collaboration: Bridge insights, creative, analytics, and media to build high-performing engagement ecosystems that bring campaigns to life.  
• →Client Leadership: Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations.  
• →Process Improvement: Act as an agency lead for process optimization and other strategic initiatives, as assigned.  
• →Team Management: Manage and support Engagement Supervisors and Engagement Strategists across day-to-day brand needs and strategic initiatives.  
• →Growth Identification: Partner with account teams to identify growth opportunities and prioritize project scope and business requirements.  
• →Business Development Support: Support new business opportunities and pitches, with strategic insights and guidance.  
• →Measurement Insights: Provide performance reporting and analytics recommendations, including Google Analytics, SEO/GEO, and UX/UI.  
• →Education & Enablement: Provide ongoing education to client and internal teams on omnichannel best practices, including channel expertise, trends, technologies, vendors, or partners.  

• Lead by Example: Demonstrate curiosity, proactive problem-solving, and a solutions-oriented mindset.  
• Coach and Develop Talent: Assign work to balance workloads and stretch team capabilities; mentor team members through feedback, training, and hands-on guidance.  
• Performance Management: Participate in performance reviews and support individualized growth and development plans.  
• Inclusive Culture: Foster a safe, inclusive environment that encourages innovation, diverse perspectives, and psychological safety. 

• Education: Bachelor’s degree in a related field (business, marketing, communications, analytics preferred).  
• Experience: 6+ years of digital, omnichannel, or engagement strategy experience; healthcare and agency experience strongly desired.  
• Expertise: Omnichannel/digital marketing, customer relationship management (CRM), customer segmentation, content personalization, next best action mapping, social media, digital media, personal promotion, search (SEO/SEM/GEO), and strategic application of data and marketing analytics.  
• Skills: Strong communication and presentation skills with proven client leadership and relationship management experience.