Head of Marketing (F/M/X)

We are looking for a Head of Marketing who can think sharply about positioning and strategy — and then immediately test that thinking in the market.

ablefy's ICP is well-defined: coaches, info creators, and knowledge entrepreneurs generating or targeting significant GMV through digital product sales. What we need now is someone who can sharpen our value proposition and messaging for each segment, build the machine that turns positioning into measurable pipeline, and iterate fast based on what the data says.

Your mandate has three core dimensions:

• Market strategy: ICP, value proposition, competitive positioning, and messaging.
• Pipeline generation: delivering high-quality MQLs that convert to SQLs, enabling Sales to hit revenue targets across Tier 1 and Tier 2.
• Revenue enablement: partnering with CSM and Sales to drive product adoption, expansion, and retention among existing customers.

Strategy, Positioning & Messaging - Define and continuously sharpen ablefy's ICP, value proposition, competitive positioning, and messaging across segments and markets. Treat messaging as a hypothesis: test it in real campaigns, measure conversion, and iterate. Build a structured test-and-learn cadence — the right message, for the right ICP, in the right format, at the right funnel stage. Own go-to-market strategy for new features, product launches, and market expansions, and maintain a clear competitive intelligence function.

Demand Generation & Pipeline - Build and execute a demand generation strategy delivering high-quality MQLs that convert to SQLs — accountable for both volume and conversion rate. Own outbound strategy, messaging, and sequence content (email, LinkedIn, Instagram DM), and build data-driven cold outreach programs in close collaboration with RevOps (who owns tooling and infrastructure). Manage all paid channels — Meta, Google, LinkedIn — with clear CAC and pipeline targets. Own SEO and GEO to drive sustainable inbound and free trial registrations.

Sales & CSM Enablement - Work in tight alignment with Sales and CSM to ensure Marketing output directly fuels pipeline — shared definitions, shared metrics, no silos. Build and maintain enablement materials: messaging guides, battlecards, segment-specific collateral, and campaign briefs. Own MQL handoff and attribution logic with RevOps. Act as connective tissue between Product, CSM, and Sales — translating product updates into narratives, briefings, and activation campaigns. Partner with CSM on adoption, expansion, and upsell motions; surface customer success patterns to continuously sharpen ICP and positioning.

Events & Community - Own ablefy's full events strategy: external events (conferences, trade shows, sponsorships) and owned events (community meetups, creator summits, seller days). Use events as a dual-purpose lever — new pipeline generation and existing customer retention. Build a repeatable event playbook covering selection, budget, outreach, activation, and post-event follow-up. Measure with the same rigor as any other channel: CAC, pipeline contribution, and retention impact.

Content, Brand & Website - Build and manage a content engine across website, blog, YouTube, Instagram, and relevant channels — anchored in ICP relevance and funnel impact. Own the ablefy website: conversion optimization, messaging consistency, and development in collaboration with Product. Develop thought leadership positioning in the creator economy and digital entrepreneur space.

People & Team Leadership - Lead and grow a team of ~5–6 FTEs across performance marketing, content, SEO, and events. Set clear goals, build development paths, and drive a high-output, data-driven marketing culture. Take real ownership — not just of team output, but of company-wide outcomes; lead cross-functional launches and campaigns end-to-end. Lead by example: present in the office, accountable, and setting the standard for work ethic and craft. Work closely with RevOps on attribution, tracking, and Salesforce integration for full-funnel visibility.

• 7+ years of B2B SaaS, or Fintech marketing experience — with at least 3 years in a leadership role owning a team.
• A strong commercial mindset: You have owned a revenue or pipeline number, not just a lead volume target — and you can show what you did to hit it as you have.
• Strong product marketing foundation: you have defined and tested positioning and messaging in a competitive market — you know the difference between messaging that sounds good in a deck and messaging that converts in a channel.
• A genuine test-and-learn mindset: you form hypotheses, design experiments, measure results, and change course based on data — not based on opinion or seniority.
• Hands-on performance marketing experience (Meta, Google Ads, LinkedIn) with significant budget ownership.
• Experience building or managing outbound automation programs (Clay, Apollo, HubSpot, Salesforce, Instantly or similar).
• Strong SEO expertise — technical and content-driven; familiarity with GEO (Generative Engine Optimization) is a plus.
• Analytical and data-driven: comfortable in Salesforce, GA4, and BI tools; able to build attribution models and make decisions based on data.
• Fluent in German and English — both are essential for this role.
• Experience in creator economy, digital education, marketplace, or PLG-driven products is a strong plus.

At ablefy, we embrace our differences, as they are our greatest strength. We recognize that everyone has a unique perspective based on their experiences, identities, and thought processes, and we strive to create an inclusive environment for all. Discrimination based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, disability status, or any other aspect that makes you unique is not tolerated at ablefy. We aim to make growth accessible to everyone!

We know that no candidate checks every single box, and that’s okay! If you’re excited about this role and think you can bring something valuable to our team, we encourage you to apply—even if you don’t meet every requirement. We’d love to hear from you!

As an AI-first company, we put intelligent technology at the heart of everything we do. AI is part of how we build, learn, and grow together. It helps us work smarter, move faster, and focus on creating real impact. We believe the strongest results come from combining thoughtful technology with curious, driven people — and we’re excited to shape what’s next, together.