Director, Field Enablement and Programs

This is a new role at Achievers, built to lead our field enablement and programs team within our Revenue organization. Reporting to the VP, Revenue, you will own the systems, programs, and relationships that make our go-to-market teams faster, sharper, and better aligned to how we go to market. In this role, you will lead a team responsible for GTM onboarding, field readiness, sales programs, and the operational rhythms (meetings, internal comms, events) that protect selling time across SDRs, AEs, SCs, RVPs, and Customer Success.

 

Critically, this role serves as the bridge between field-facing teams and product marketing. You will influence how messaging and content gets built, not just how it gets used. The right person has done this before at a company of similar scale and brings equal comfort with direct and indirect selling motions. 

GTM Onboarding & Ramp:

Own GTM foundational onboarding so new hires hit productivity faster

Track and report on time-to-productivity metrics; iterate programs based on outcomes.

Enablement Programs & Playbooks:

Drive field enablement programs centered on process changes, playbook evolution, and product or messaging releases, ensuring the field is ready before changes hit the ground.

Create a system of record for enablement content: findable in the flow of work, versioned, and measurable.

Operational Rhythms & Field Productivity:

Set operational rhythms and communications that protect selling time and reduce internal friction across the GTM org.

Run strategic programs and projects that make the GTM org measurably more efficient, with clear project management standards and SLAs.

Partner with RevOps on dashboards and enablement impact analysis to correlate programs with pipeline and performance outcomes.

PMM Partnership & Messaging Activation:

Serve as the primary bridge between field-facing teams and the product marketing function, ensuring messaging is field-ready and assets are being adopted, not just published.

Push back constructively on PMM output that is not yet field-usable; bring field signal upstream to influence how content is built.

Execute launch enablement end to end, including messaging activation, objection handling, and competitive response, in coordination with PMM.

Partner Enablement:

Own partner enablement motions that extend our field readiness programs beyond direct sales to our partner ecosystem.

Design programs that work across direct and indirect selling motions with appropriate role and segment specificity.

Culture, Communications & Programs:

Build experiences, communications, and programs that foster connection, clarity, and alignment across our growing Revenue organization.

Execute field communication and enablement calendars for key initiatives including pricing, packaging, and systems changes, as directed by Revenue leadership.

Participate in cross-functional planning with stakeholders to sequence and measure enablement priorities.

Leadership & Team Development:

Lead, mentor, and develop our team of enablement and program team members.

Model best practices in adult learning, facilitation, and behavior change; build repeatable enablement delivery standards for the team.

10+ years in GTM enablement or sales leadership.

Proven success building enablement programs from the ground up at a B2B SaaS company of comparable size and complexity.

Deep experience with onboarding and ramp design, playbook development, and field communications.

Demonstrated fluency in partner enablement, including programs that span direct and indirect selling motions.

Track record of operating as a credible bridge between field teams and product marketing, with the ability to influence upstream content decisions.

Strong experience working with enablement platforms (e.g., Highspot/Seismic/Saleshood).

Proven ability to align stakeholders and drive programs across teams that do not report to you.

Prior experience in HR Tech or workforce technology.

Familiarity with MEDDPICC or Force Management sales methodologies.

Experience scaling enablement through high-growth or transformation periods (new products, re-segmentation, packaging changes).

Exposure to partner or channel programs in a SaaS go-to-market context.