Senior Field Sales Manager

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

Own the strategy and execution to scale Field Sales as Addi’s primary engine for mass, high-quality SMB acquisition. The mission is to deliver new merchant acquisition while maintaining robust unit economics and strict risk controls. This role leads the Field Sales operating system end-to-end—encompassing territory strategy, execution cadence, productivity, and quality—and acts as the channel’s representative in strategic cross-functional forums to eliminate bottlenecks and accelerate growth.

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• Mass Acquisition: Deliver the annual acquisition plan by achieving the target volume of active new SMBs.

• Team Expansion: Successfully scale and sustain the Hunter sales force across all target cities by the end of the year.

• GMV Contribution: Drive the channel to meet the annual New GMV run-rate requirements.

• Individual Productivity: Maximize the monthly output per Hunter to ensure peak channel performance.

• Profitability Guardrails: Maintain a healthy Payback period and Contribution Index (CI) aligned with the company’s financial efficiency targets.

• Process Optimization: Increase the average End-to-End (E2E) conversion rate while protecting and maximizing Hunter capacity.

• Quality & Risk Control: Implement a pre- and post-activation control framework that reduces fraud exposure and improves cohort quality without compromising growth speed.

• Months 1–2 — Diagnostic & Cadence: Establish a data-driven weekly operating cadence with a single source of truth and clear accountability across the territory.

• Months 3–4 — Playbook & Talent: Deploy a scalable playbook system by territory with active feedback loops and a standardized talent system (coaching, rituals, and ramp standards).

• Months 5–6 — Machine Ownership: Achieve full autonomy in managing the field "machine," demonstrating the ability to turn data insights into field actions and hitting acquisition and quality targets.

Proven experience in Field Sales Leadership & Execution Excellence

• Multi-Layer Leadership: Proven experience leading multi-city, multi-layer field teams (Managers, Supervisors, Hunters) with elite coaching and hiring discipline.

• Operational Rigor: Mastery of daily/weekly rituals, pipeline visibility, route management, and fast-paced problem-solving in the field.

• Territory Strategy: Deep expertise in building territory plans, coverage models, and productivity levers (field time vs. conversion stages).

Strategic Influence & Data-Driven Decision Making

• Senior Stakeholder Management: Ability to drive alignment with Directors and C-level executives, influencing priorities without direct authority.

• Data-Driven Narrative: Comfortable defining KPIs, diagnosing performance gaps, and building clear, actionable narratives from complex data sets.

• CRM Governance: High literacy in Salesforce (or equivalent), with strict forecasting hygiene and pipeline discipline.

Proven experience in Risk-Adjusted Growth Systems

• Balanced Growth: Ability to enforce process compliance and partner with Risk/Compliance teams to maintain healthy merchant cohorts.

• Unit Economics Literacy: Experience scaling mass acquisition channels under strict payback and MAC constraints.

• Innovative Tooling (Nice-to-have): Familiarity with implementing AI or productivity tools to enhance field quality and output.

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager, where we explore your sales skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interviews (60 min each)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 4: Field Sales Assessment (On-site 50min)
  With this technical challenge, we want to see your sales skills and expertise facing a real-situation. We expect that you invest 1 hour on it with our team on the street.

   

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.