Paid Social & Creative Strategy Contractor

Own Burner's Meta Ads program end-to-end across mobile app and web campaigns

Quickly identify what's driving performance vs. not, and make clear calls on where to double down or pull back

Drive rapid testing cycles across both creative and campaign structure to improve CAC and conversion

Develop a clear point of view on Meta's role in Burner's acquisition mix — and how (or if) it should scale

Evaluate when and how to expand into new paid social channels (TikTok, etc.) as the program matures

Develop and own the creative testing roadmap — concepts, hooks, formats, copy variants, and visual approaches

Write creative briefs and partner with designers and video editors to produce high-performing ad creative

Analyze creative performance to identify what’s working, what’s fatiguing, and what to test next

Bring a strong point of view on what performs — informed by competitive awareness, platform trends, and direct response fundamentals

Own performance reporting for paid social — building and maintaining dashboards, weekly reports, and ad hoc analysis

Translate data into clear recommendations and next steps for the broader team

Build and maintain campaign launch workflows, naming conventions, creative testing processes, and performance alerting

Document institutional knowledge — playbooks, SOPs, and decision logs — so the team can scale beyond any one person

5+ years of hands-on experience managing and scaling paid social campaigns, with deep expertise in Meta Ads — experience with subscription-based or mobile app businesses strongly preferred

Proven success building, optimizing, and scaling campaigns against performance targets (CPA, ROAS, or similar)

Strong creative strategy chops — you can concept, brief, evaluate, and iterate on ad creative with a clear point of view on what drives performance

Experience running both mobile app and web campaigns

Comfort with data — able to work across dashboards, spreadsheets, and analytics tools to surface insights and drive decisions

Experience with mobile measurement platforms (Adjust, AppsFlyer, or similar)

A bias toward documentation — you write things down, build processes, and leave things better than you found them

Comfortable incorporating AI tools and workflows into creative production, reporting, and campaign operations — or a strong interest in doing so

Strong communicator who can operate autonomously while keeping stakeholders informed

Experience with TikTok Ads or other emerging paid social platforms

Experience with web-to-app and web-based acquisition funnels

Experience with App Store Optimization (ASO) — keyword research, metadata testing, creative testing across Apple App Store and Google Play

Familiarity with measurement and attribution infrastructure — event taxonomy design, postback configuration, incrementality testing methodologies

Experience working with creators/influencers in a performance advertising context

Experience and familiarity with other paid acquisition channels and how they interact with or complement a paid social program

Background in mobile growth or app-first businesses