Team Lead Dating Media Buying

We are a fast-growing global performance marketing agency with deep expertise across the digital advertising landscape and adtech ecosystem. We operate a high-scale Mediabuying engine and our core focus is delivering strong, profitable results across international markets.

As we continue scaling our Mediabuying engine, we are looking for a Team Lead to drive performance, scale operations, and lead a team of mediabuyers.

This is a senior, outcome-driven role combining hands-on media buying with team leadership and strategic ownership.

You will be responsible for:

• Scaling profitable campaigns across multiple geos and verticals.
• Owning significant budgets and performance targets.
• Leading and mentoring a team of mediabuyers.
• Driving process improvements and strategic direction.

This role is ideal for someone who thinks like a business owner, not just an operator.

• Own and scale high-budget campaigns across multiple traffic sources.
• Monitor, optimize, and report on performance to hit revenue & ROI targets.
• Identify and act on scaling opportunities, trends, and inefficiencies.
• Launch and test new campaigns, funnels, and angles continuously.

• Develop and execute media buying strategies aligned with company growth goals.
• Explore and validate new traffic sources, geos, and verticals.
• Drive data-backed decision making and experimentation culture.
• Work closely with BI, Product, and Creative teams to maximize performance.

• Build and manage strong relationships with partners, networks, and sales reps.
• Negotiate deals and secure exclusive opportunities / better margins.
• Identify new business opportunities and revenue streams.

• Lead, mentor, and develop a team of mediabuyers.
• Set clear KPIs, performance expectations, and accountability structures.
• Support hiring, onboarding, and training of new team members.
• Foster a high-performance, ownership-driven culture.

• Improve internal processes, workflows, and campaign structures
• Ensure scalability and efficiency across campaigns and team operations
• Stay ahead of industry trends, tools, and platform changes

• 4-6+ years in media buying / performance marketing.
• Proven track record managing high-spend campaigns profitably.
• Strong analytical mindset with deep understanding of data & performance metrics.
• Hands-on experience with large budgets and scaling strategies.
• Excellent communication and stakeholder management skills.
• Highly organized, disciplined, and results-driven.
• Fluent in English (written and spoken).

• Experience managing or mentoring a team.
• Ability to translate strategy into execution.
• Strong ownership mindset - accountable for team + business results.
• Comfortable making decisions under uncertainty.
• Ability to prioritize, delegate, and scale operations.

• Affiliate marketing experience.
• Experience with multiple traffic sources (Meta, Native, Display, etc.).
• Strong understanding of CPM, CPC, CPL, CPA models.
• Experience working with BI tools, tracking systems, or custom dashboards.
• Basic creative / funnel understanding.