Social Media & Content Strategist

Adolescent Wellness Academy and Principles Recovery Center are seeking an experienced Social Media & Content Strategist to elevate our digital presence and authentically tell the stories of the clients, families, and teams we serve.

This is a highly independent, results-focused role offering significant creative ownership. We are looking for a professional who can develop strategy, create compelling content, and drive measurable growth across our brands.

• →Develop, create, and manage content across Instagram, Facebook, LinkedIn, and TikTok.
• →Visit all three facilities weekly to capture photos, videos, team highlights, and program content.
• →Attend company events, community initiatives, and team gatherings as needed.
• →Create and present monthly content calendars for approval.
• →Develop and execute a strategic 6-month social media growth plan.
• →Track performance metrics and provide recommendations to increase engagement, reach, and brand awareness.
• →Ensure all content aligns with brand standards, mission, and voice.

• 2+ years of direct social media management experience required.
• 1+ year of behavioral health experience required.
• Strong photography, videography, content creation, and copywriting skills.
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Ability to work independently, manage priorities, and deliver results with minimal oversight.

• Consistent execution of weekly deliverables.
• Professional, authentic representation of the AWA and PRC brands.
• Reliable content collection across all locations and events.
• Strategic execution of content calendars and growth initiatives.
• Measurable increases in engagement, reach, audience growth, and overall brand visibility.

If you're a creative self-starter who thrives on ownership, storytelling, and building meaningful brands, we'd love to hear from you.