Solution Marketing Specialist

Founded in 1984, AFL is an industry-recognized global leader in optical fiber network infrastructure. Our customer-first, high-speed fiber network solutions serve various markets – including energy, enterprise, and hyperscale – across 130+ countries. Products and services include single- and multi-mode optical fiber cable, test and inspection equipment, and our award-winning Data Center Interconnect solution, enabling centralized resource management for enhanced performance across multiple data center facilities.

 Strategy Translation and Deliverable Scoping 

• →Translate vertical marketing strategy from the Solution Marketing Manager (Data Center) into scoped deliverables, project schedules, and clear acceptance criteria 

• →Develop and maintain MSS briefs covering campaigns, launches, web updates, content, video, design, and event assets 

• →Help prepare launch plans, briefing documents, and internal communications for solution and product releases 

• →Support the Solution Marketing Manager and Technical Copywriter with research, persona development, content ideation and roadmaps, and competitive intelligence inputs as needed 

 Deliverable Management and Cross-Functional Coordination 

• →Manage end-to-end execution of marketing deliverables, ensuring launch and campaign assets are delivered on time and to required quality standards 

• →Coordinate cross-functional workflows across PLM), SE, Market Development, Corporate Marketing, and external agencies 

• →Brief and coordinate MSS (web/digital, design, video, photography, events) with clear priorities, scope, and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities, proactively manage dependencies and risks, and ensure commitments and deadlines are achieved 

• →Partner with PLM and SE to gather technical inputs, validate accuracy, and align content to product roadmaps and customer applications 

• →Coordinate with Market Development to integrate market insights, value propositions, go-to-market objectives, regulatory updates, and customer intelligence into marketing deliverables 

• →In collaboration with the Technical Copywriter, manage editorial calendars, asset libraries, and content lifecycles — approvals, version control, updates, and retirement of outdated assets 

• →Support the Campaign Manager on integrated campaign execution, sequencing, and channel activation across web, social, paid media, PR, and partner programs 

• →Maintain a single, transparent view of in-flight work — owners, status, dependencies, and risks — and escalate execution risks, resource conflicts, and timeline issues to the Solution Marketing Managers 

• →Ensure brand, messaging, and quality consistency across deliverables  

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3–5 years of B2B marketing experience in solution marketing, product marketing, marketing operations, or campaign coordination
• Demonstrated experience translating marketing strategy into scoped deliverables, briefs, and project plans
• Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services
• Strong project management skills with a track record of delivering on time and to quality across multiple concurrent initiatives
• Experience working with marketing analytics, dashboards, and performance reporting

• Exposure to fiber optic networks, network infrastructure, or related technical product portfolios
• Experience supporting solution or product launches in a global B2B environment
• Experience working with Marketing Shared Services models or agency partners under SLAs

This role will be based in Milton Keynes hybrid office & home working