Social Media Manager (DTC/Ecommerce)

Latin AmericaRemotefull-timemid

MarketingSocial Media Manager

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Quick Summary

Overview

Job Title: Social Media Manager Type: Full-Time, Remote Salary: $1,600 - $2,500 (based on experience and ability to take on a broader scope of work) Location: Latin America Company Overview:We are a dynamic organization operating across two brands: a leading craft beer franchise with locations…

Key Responsibilities

Manage and execute social media strategies and content for multiple brands. Uphold and follow distinct brand voices, ensuring consistency and alignment with brand guidelines.

Requirements Summary

3+ years of hands-on social media management experience, preferably in startups, DTC brands, hospitality, food & beverage, lifestyle brands, or agency environments Proven experience independently managing and growing social media accounts — not just…

Technical Tools

mailchimpecommerce

We are seeking a highly proactive, hands-on Social Media Manager who can fully own the day-to-day execution of our social presence across multiple brands.

This is not a traditional corporate social media role. We're looking for someone who enjoys building, creating, and executing, not simply managing calendars or coordinating with creative teams.

The ideal candidate thrives in small, fast-paced companies where wearing multiple hats is the norm. They are excited to experiment, capitalize on real-time opportunities, and aren't afraid to roll up their sleeves to create content from scratch.

Success in this role requires someone who naturally says, "I'll figure it out," rather than waiting for direction or relying on specialized departments.

You will work directly with founders, operators, and store teams to bring brand ideas to life and help grow awareness, engagement, and customer acquisition across all channels.

Responsibilities

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Manage and execute social media strategies across multiple brands.
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Create, edit, and publish engaging content including captions, graphics, reels, TikToks, short-form videos, and image assets.
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Monitor trends daily and react quickly to relevant moments, viral content, sports events, holidays, and local conversations by producing timely content instead of relying solely on scheduled posts.
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Uphold each brand's voice while adapting messaging across different audiences.
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Work directly with founders, general managers, and store teams to gather content and execute campaigns.
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Manage community engagement and customer interactions.
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Build relationships with influencers and UGC creators.
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Monitor analytics and recommend improvements.
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Leverage AI tools (such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, CapCut AI, etc.) to improve content quality, increase efficiency, generate ideas, accelerate production, and streamline workflows.
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Continuously test new content formats, platforms, and creative approaches instead of relying on repetitive posting strategies.
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Participate in weekly marketing meetings.

Requirements

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3+ years of hands-on social media experience in startups, small businesses, agencies, DTC, hospitality, restaurants, lifestyle, or consumer brands.
Experience working in lean organizations where you personally owned execution—not simply managed vendors or internal creative teams.
Proven experience independently managing and growing social media accounts.

Copywriting
Canva or similar design tools
Short-form video editing
Content ideation
Content execution

Experience in food and beverage, hospitality, or supplements/e-commerce industries.
Prior success independently managing content calendars, launches, and influencer projects.
Proficiency with standard marketing and social media tools (e.g., Facebook, Instagram, Google Business, Mailchimp, Canva, Klaviyo).
Run basic local paid campaigns (events, promos) on platforms such as Meta and Google Ads; willingness to learn more advanced e-commerce paid media as needed.
Comfortable with basic paid advertising and willingness to learn advanced marketing operations.

Organic growth
Trend spotting
Short-form storytelling
Community engagement
Performance optimization
Ability to quickly capitalize on trending topics and real-time events

Loves wearing multiple hats
Is naturally curious and enjoys figuring things out independently
Moves quickly without needing detailed instructions
Has a strong "can-do" attitude and enjoys solving problems
Is comfortable making decisions and taking ownership
Gets excited about testing new ideas and learning continuously

This role is best suited for builders rather than coordinators.

If your experience has primarily involved managing agencies, approving creative, or overseeing teams without personally creating content, this role is unlikely to be the right fit.

We're looking for someone who enjoys creating, experimenting, moving quickly, and making things happen.

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