Global Marketing Program Manager - Food and Environmental Markets

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise.  Agilent enables customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com

This individual contributor position is your opportunity to join the Global Marketing Programs team – a high-performance team that brings new products, services, and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies. This position offers the opportunity to blend your business, creative and technical savvy to develop and manage marketing programs to drive awareness, interest and demand for Agilent's Food and Environmental industry and application solutions, and ultimately drive growth and enhance our customers’ experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification and development. The position requires strong marketing program and campaign design skills, including an ability to understand customer needs and translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customer engagements with Agilent.

Responsibilities:

• Creating innovative marketing program strategies to capture market share across Agilent's wide range of solutions that meet the needs of Food and Environmental customers.
• Collaborating with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effectively program development that meets multi-regional needs; ensures global efficacy of programs and aligned execution.
• Collaborating with segment managers and marketing communications professionals to develop strategic messaging and positioning that is translated into customer-facing collateral, promotion, and commercial marketing plans.
• Performing financial analyses and building business cases for programs. Identifying target audiences and offers for a program; Working with marcom to develop the program plans and the appropriate MarCom mix; define content requirements for programs and campaigns.
• Measuring and evaluating the short- and long-term impacts and return on investment of programs. Implementing corrective actions and continuous improvement of program strategy & design, as required.

• Undergraduate degree in Marketing, Business Administration, Chemistry, Applied Sciences or equivalent degree

• 8+ years of relevant experience

• 5+ years of demonstrated results in a commercial marketing role

• Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in the Food and Environmental markets worldwide

• Demonstrated results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives

• Effective project management and organizational skills

• Clear and compelling writing skills; strong oral communication skills; strong content presentation skills

• Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix

• Strong initiative and creativity

• Proven ability to understand the needs and buying influences of a scientific target audience