Senior Manager, Channel Proposition & Marketing

Hong Kong·Hk-Aia Hong Kong & Macausenior

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Quick Summary

Key Responsibilities

Strategic Responsibilities - Oversee, develop and execute Channel Proposition Strategies for key partners including BEA, Citibank, PBHK, OCBC, and CCBM.

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It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

About the Role

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This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Provide marketing support for driving sales engagement initiatives with focus on sales tactical and events to bank partners.

Responsibilities

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Strategic Responsibilities - Oversee, develop and execute Channel Proposition Strategies for key partners including BEA, Citibank, PBHK, OCBC, and CCBM.
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Drive all customer-related initiatives encompassing offers, engagement programs, experience enhancements, and new propositions.
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Track and analyze market trends and competitor activities to inform proposition development and campaign strategies. Customer Insights & Segmentation
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Maintain and evolve customer segmentation models and personas, embedding actionable insights into proposition design and marketing content.
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Leverage competitive intelligence to inform strategic decisions and optimize customer engagement. Sales & Marketing Activation
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Design and implement integrated campaigns to generate sales and deepen customer relationships. - Create and manage customer events to unlock business opportunities and strengthen partnerships.
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Support on BEA sales events Central Marketing sponsorship support for business - Act as the Subject Matter Expert (SME) for all Central Marketing sponsorships and programs across channels, including customers, sales teams, and partners.
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Explore new opportunities, liaison and coordinate with different sales team to support driving business Governance & Alignment
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Oversee budget management and ensure full regulatory compliance.
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Align priorities and collaborate closely with Product, Distribution, Finance, Compliance, Legal, Risk, and Brand/Corporate Communications teams.

Requirements

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University graduate plus a minimum of 8 years of work experience in bancassurance/insurance industry required
Mature, creative and business minded with excellent marketing skills
Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
Strong communication and writing skills in both Chinese and English is a must
Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
Insurance product knowledge would be an advantage

You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.