Growth Marketing Lead, Korea

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies. 

• →Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies.
• →Growth Strategy Development: Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution.
• →Local Platform Execution: Drive performance across key Korean platforms including the Naver and Kakao ecosystems.
• →Cross-Functional Collaboration: Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life.
• →Korea Market Advocacy: Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior.
• →Market-Specific Initiatives: Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea.
• →Insights and Reporting: Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization.

• Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
• Korea Digital Ecosystem Knowledge: Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems.
• Platform Experience: Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search. Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities.
• Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
• Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
• MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development.