Aircall13mo ago

USD 220000–240000/yr

Director of Product Marketing & Customer Marketing

Seattle OfficePermanent Full Time Employeeexecutive

Product ManagementMarketingProduct MarketingProduct Director

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Quick Summary

Overview

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams.

Technical Tools

Product ManagementMarketingProduct MarketingProduct Director

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

About the Role:

Aircall has evolved from a business phone system into an AI-powered customer communications platform. As the Director of Product Marketing and Customer Marketing, you will lead the strategy that defines, launches, and drives adoption of Aircall’s core portfolio and AI portfolio—including AI Voice Agent, AI Assist, AI Assist Pro, and emerging AI innovations.

You will own how Aircall tells its story in the market and how we activate and expand that story across our customer base. This role bridges product, marketing, and customer success to drive pipeline, adoption, expansion, and advocacy globally.

Product Positioning and Narrative

Define a unified platform story that elevates Aircall from telephony to AI-driven customer communications and intelligence.

Build customer-centric messaging and value propositions across segments and use cases, quantifying outcomes like time saved, faster resolution, and revenue lift.

Translate technical AI features into clear, compelling business value that resonates with non-technical buyers.

Collaborate with Product Management to ensure roadmap priorities align with market needs and customer outcomes.

Go-to-Market and Launch Strategy

Lead end-to-end GTM for all new products, features, and multi-SKU bundles—especially within the AI portfolio.

Develop market intelligence on competitors, trends, and customer pain points to inform positioning and packaging.

Partner with Product, Finance, and Sales to design pricing and packaging strategies that drive AI attach, ARPU growth, and NRR.

Build GTM playbooks and repeatable launch frameworks for global execution and localization.

Sales Enablement and Field Readiness

Equip GTM teams with tools to win: pitch decks, demo scripts, ROI calculators, objection handling, and competitive battle cards.

Partner with RevOps and Sales Leadership to align messaging, ensure readiness, and track adoption of enablement materials.

Drive higher AI attach and conversion rates by aligning PMM insights with sales motions and partner channels.

Customer Marketing and Lifecycle Growth

Lead lifecycle and customer expansion programs to increase adoption and usage of AI products.

Deploy personalized, multi-channel campaigns across industries, segments, and product tiers to drive retention and expansion.

Partner with Customer Success to operationalize multi-SKU playbooks for upsell and cross-sell.

Establish consistent lifecycle communications, including onboarding, activation, usage, and renewal campaigns tied to measurable KPIs.

Advocacy, Community, and Voice of the Customer

Build and manage a world-class advocacy engine, including case studies, testimonials, third-party reviews (G2, Trustpilot), and reference programs.

Partner with Regional Marketing to spotlight customer champions in events, virtual events, and media opportunities.

Scale Aircall’s Customer Advisory Board to shape our roadmap and foster belonging.

Own Voice of the Customer programs (NPS, surveys, interviews) and bring insights to Product and Marketing to inform roadmap and messaging.

Insights, Data, and Analytics

Develop market and customer intelligence frameworks that measure adoption, retention, and advocacy outcomes.

Track key lifecycle KPIs—AI attach, activation, product usage, NRR, and churn—to guide strategy and resource allocation.

Leverage quantitative and qualitative insights to optimize campaigns and drive measurable improvements in customer health and expansion.

Team Leadership and Cross-Functional Collaboration

Lead and mentor high-performing teams across Product Marketing and Customer Marketing.

Build a culture of partnership across Product, Sales, CS, RevOps, and Brand, ensuring consistent narratives pre- and post-sale.

Scale global processes, launch standards, and enablement systems for efficiency and impact.

Represent both PMM and Customer Marketing in GTM planning, Product Reviews, and strategic business discussions.

8+ years in B2B SaaS Product or Customer Marketing, with 3+ years leading teams.

Proven success in repositioning or scaling a product portfolio, ideally with AI or automation capabilities.

Strong storytelling, messaging, and enablement experience for both acquisition and expansion.

Deep lifecycle and retention marketing experience, with measurable impact on adoption and NRR.

Data-driven mindset, fluent in funnel, usage, and lifecycle analytics.

Skilled cross-functional leader, comfortable influencing Product, Sales, CS, Finance, and RevOps.

Bonus: Experience in CX, contact center, or AI-powered communications platforms.

Familiarity with tools like HubSpot, Gainsight, a plus.

Listing Details

Posted: March 10, 2025
First seen: March 26, 2026
Last seen: April 24, 2026

Posting Health

Days active: 29
Repost count: 0
Trust Level: 44%
Scored at: April 24, 2026

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Aircall

lever

We believe in the power of conversation. We want to empower Sales & Supports teams to truly connect with customers, bring meaning to a conversation, and create long-lasting business impact.

Employees

750

Founded

2014

Domain

aircall.io

Jobs

View 112 jobs

View company profile

Salary

USD 220000–240000

per year