Airslate
Airslate1mo ago

VP, Marketing

London,LondonRemotemid
OtherVp Marketing
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Quick Summary

Overview

About airSlate airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions.

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About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
 
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines. 
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and editor – pdfFiller.

pdfFiller helps over 1 million SMB customers complete document-based use cases quickly and easily so they can focus on running their business. It enables SMBs to go completely paperless with seamless document editing and management from any device. pdfFiller saves customers time by always having just the template or feature you need – from invoice templates to lease agreements and online fax to notarization – always tailored specifically for small businesses. It also securely and efficiently solves financial, legal and HR-related workflows with capabilities to manage e-signature workflows and form response collection one at a time or in bulk.

 

About the Role

~2 min read

The VP, Marketing will lead growth of a significant global brand that currently has 1M+ paying customers, 20M+ unique visitors per month and a $XXM advertising budget. The new leader will develop branding and positioning that conveys the value of the pdfFiller platform, both now and in the future, to its SMB customer base. They will partner closely with product, growth, support and engineering to continue scaling an excellent product-led growth motion and customer experience. They will also leverage pdfFiller’s proprietary marketing engine and have dotted line management of pdfFiller’s 50+ person centralized marketing team.

  • Lead management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary “marketing engine”, $XXM marketing budget and dotted line management of pdfFiller’s 50+ person centralized marketing team.
  • Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative that drives both perception and measurable growth.
  • Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention and expansion.
  • Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
  • Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
  • Define clear ICP segmentation and differentiated messaging to strengthen competitive positioning.
  • Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
  • Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.
  • Collaborate with central/shared marketing resources and portfolio marketing leadership to align priorities and maximize impact.
  • 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR.
  • Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
  • Strong track record in performance marketing with deep fluency in SaaS unit economics.
  • Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
  • Success partnering closely with Product on pricing, packaging, and go-to-market execution.
  • Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
  • Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
  • Experience operating in matrixed or portfolio environments with shared marketing resources.

    • Location & Eligibility

    Where is the job
    Worldwide
    Fully remote, anywhere in the world
    Who can apply
    Open to applicants worldwide

    Listing Details

    Posted
    March 24, 2026
    First seen
    April 28, 2026
    Last seen
    May 12, 2026

    Posting Health

    Days active
    13
    Repost count
    0
    Trust Level
    39%
    Scored at
    May 12, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
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    Airslate
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    airSlate offers a no-code platform for automating document workflows, aiming to enhance productivity and reduce manual tasks.

    Employees
    350
    Founded
    2006
    Domain
    airslate.com
    Jobs
    View 17 jobs
    View company profile

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