Director of Demand Generation

With the move to the cloud, Kubernetes has become widely adopted by DevOps and Platform Engineering teams, but it has also added complexity. While scaling Kubernetes at Intuit, the Akuity founders started building Argo CD in order to streamline the adoption of Kubernetes. Argo CD helps developers own, understand and deploy their K8s deployments via GitOps.

Today, Argo CD is the third most popular project in the CNCF (Cloud Native Computing Foundation) and is used by 70% of companies who are using Kubernetes in production. The list of Argo CD users includes companies like Intuit, BlackRock, Tesla, Major League Baseball, Peloton, and many more.

The team founded Akuity in 2021 to enable enterprises to ship software faster and more reliably with modern GitOps best practices. The Akuity Platform enables teams to manage the development and deployment across hundreds – if not thousands – of Kubernetes clusters from a single control plane. Trusted by top companies around the globe, the Akuity Platform provides the only end-to-end GitOps platform for the enterprises.

Our mission is to simplify the software delivery process so that DevOps and Platform Engineering teams can move fast, and deploy code effortlessly without the fear of breaking things.

We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools—through education, community, and real technical value.

You'll lead strategy and execution across the full funnel, working closely with Product, Sales, and RevOps to drive pipeline and build durable revenue.

This is a hands-on leadership role with direct impact on how developers find us, trust us, and ultimately bring us into their organizations.

Demand Strategy & Leadership

• →Own demand generation strategy across self-serve and sales-assisted funnels
• →Lead and grow a high-performing demand gen team (internal and agency)
• →Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets

Developer-Centric Campaigns

• →Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
• →Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs

Analytics, Attribution & Optimization

• →Own pipeline, revenue, and funnel reporting across all motions
• →Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
• →Partner with RevOps to ensure clean data, accurate attribution, and scalable systems

Cross-Functional Collaboration

• →Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners
• →Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

Required

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
• Background in developer tools, infrastructure, API, or open-source companies
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise
• Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance
• Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments
• Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude