SEO - Senior Specialist

We’re looking for an SEO/AEO Strategist to build Alaan into the go-to knowledge repository for corporate finance teams across the GCC, and ultimately drive revenue pipeline for the company

This role goes far beyond rankings or traffic. You will own Alaan’s organic discovery strategy end-to-end across search engines (SEO) and answer engines (AEO) such as ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.

You will define the strategy, build the systems, and ensure execution while also holding a high bar for content quality and usefulness. The goal is to publish deeply helpful, accurate, and authoritative content that finance leaders actually trust and use.

This is a high-ownership role for someone who enjoys thinking in systems, cares deeply about content quality, and wants to shape how an entire category learns and makes decisions.

• Build and execute an SEO strategy that makes Alaan the default resource destination for corporate finance teams in the GCC
• Own Answer Engine Optimization (AEO) ensuring Alaan content is surfaced, cited, and referenced across AI-powered platforms like ChatGPT, Gemini, Perplexity, and emerging answer engines
• Define how content should be structured, written, and maintained to perform across both traditional search engines and AI answer engines
• Continuously adapt strategy based on algorithm updates, SERP changes, and evolving LLM behavior

• Own topic and keyword strategy across corporate finance, including spend management, cards, AP/AR, controls, compliance, and GCC-specific finance nuances
• Partner with content agency to produce high-quality, practitioner-first content not generic SEO articles
• Ensure content is accurate, practical, and decision-oriented, similar to best-in-class content from companies like Ramp and Brex
• Decide what to create, refresh, consolidate, or retire based on usefulness and impact

• Set clear standards for content depth, structure, intent-matching, and internal linking
• Review and guide content to ensure it is:
• • Genuinely helpful to finance professionals
  • Optimized for featured snippets, summaries, and AI extraction
  • Aligned with Alaan’s brand, tone, and credibility
• Own information architecture and topical authority across the site

• Own technical SEO fundamentals including crawlability, indexing, site structure, and Core Web Vitals
• Work closely with webflow developers to implement fixes and improvements
• Ensure pages are optimized for both human readers and machine retrieval
• Continuously improve internal linking and schema implementation

• Track performance across rankings, impressions, traffic, conversions, and downstream GTM impact
• Measure and improve AI visibility, citations, and answer presence
• Run structured experiments on page formats, templates, schema, and AEO-specific optimizations
• Share clear insights and recommendations with growth and leadership teams

• Understand how users interact with organic landing pages — from discovery to action (e.g., form fills, clicks, signups, time on page)
• Use data (analytics, heatmaps, session behavior) to identify friction and optimization opportunities
• Develop and prioritize hypotheses to increase engagement and conversion on SEO-driven pages
• Plan and execute small experiments (A/B, content variations, CTAs, UX tweaks) with support from design/engineering
• Track outcomes, generate insights, and implement winning iterations
• Align CRO learnings back into SEO/AEO strategy to refine keyword/topic prioritization and content formats

• Work closely with Growth, Product Marketing, and Sales teams
• Align SEO and AEO initiatives with GTM priorities and campaigns
• Build repeatable playbooks, documentation, and processes to scale organic growth sustainably

• Search-first and user-obsessed  -you deeply understand how finance leaders search, learn, and decide
• Structured and analytical - you think in systems, not one-off tactics
• Quality-driven -  you care more about usefulness and trust than publishing volume
• Experiment-oriented - you test, learn, iterate, and improve continuously
• AI-curious - you actively explore how LLMs surface, summarize, and cite content
• Clear communicator - you can explain strategy, trade-offs, and results crisply
• Ownership-driven - you don’t just suggest ideas; you drive them to impact

• 2 - 5 Years of hands-on SEO experience (B2B/SaaS/FinTech preferred)
• Strong understanding of on-page, content, and technical SEO fundamentals
• Experience with tools like Google Search Console, GA4, Ahrefs or Semrush
• Ability to translate search insights into clear content and GTM recommendations
• Comfort working cross-functionally in a fast-paced environment
• Experience with AEO/GEO/AI search optimization

• Familiarity with schema, structured data, and content templating
• Experience with programmatic or scalable content systems
• Exposure to fintech, B2B, or complex buying journeys
• Comfort with basic CMS workflows

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more