Segment Owner - Public Sector

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

• Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons

• Target setting: set bottom-up targets

• Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics

• Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs

• Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization

• Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition

• Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs

• Evaluate and provide feedback on channel proposals and initiatives

• Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis…), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet…)

• Surface segment-specific feature requirements and tracking/analytics needs

• Continuously improve performance dashboards, leveraging AI & Data team assistance

• Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability.

• At least 5 years of experience in product marketing

• An experience in strategic business development and/or go-to-market is a plus

• Full French and English Fluency (written and spoken)

• Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis.

• Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment

• Exposure to pricing/packaging and unit economics; ability to reason about profitability.

• Collaborative and able to influence cross-functional teams

• Experience working with small business and individual customer segments is a plus

For this opportunity, we are aiming to hire within the D-F level range of our salary grid.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.