Aledade
Aledade2mo ago

Senior Account-Based Marketing Specialist

United StatesArlingtonRemoteFull Timesenior
MarketingOtherMarketing SpecialistAccount Based Marketing Specialist
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Quick Summary

Overview

The Sr. Account-Based Marketing Specialist leads strategic account development initiatives for Aledade’s highest-value prospects. The role is responsible for designing, implementing,

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MarketingOtherMarketing SpecialistAccount Based Marketing Specialist
The Sr. Account-Based Marketing Specialist leads strategic account development initiatives for Aledade’s highest-value prospects. The role is responsible for designing, implementing, and optimizing account-based marketing strategies that drive company growth and market expansion. This position possesses substantial authority to make high-impact decisions regarding account selection, resource allocation, campaign design, and execution with minimal oversight. The Specialist directly influences business operations through the creation of account-specific value propositions and active management of complex, multi-stakeholder sales cycles. 
 
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
  • Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making.
  • Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies.
  • Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols.
  • Independently develops content strategies and tactical execution plans tailored to complex buying committees.
  • Makes strategic pivots to campaign methodologies based on objective data and market trends.
  • Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth.
  • Identifies, engages, and maps key stakeholders using persona mapping and market research.
  • Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity.
  • Shares market insights and recommendations with leadership and cross-functional teams.
  • Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development.
  • Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization.
  • Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy.
  • Recommends and implements strategic pivots and process changes that impact company objectives and market share.
  • Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
  • At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
  • Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.
  • Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
  • Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
  • High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
  • Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
  • Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.
  • Must carry a valid driver’s license and be able to drive within assigned territory
  • Must be able to travel via plane when needed
  • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
  • Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
  • Listing Details

    Posted
    January 30, 2026
    First seen
    March 30, 2026
    Last seen
    April 26, 2026

    Posting Health

    Days active
    27
    Repost count
    0
    Trust Level
    39%
    Scored at
    April 26, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Aledade
    Aledade
    lever
    Employees
    3k+
    Founded
    2014
    View company profile
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    AledadeSenior Account-Based Marketing Specialist