Marketing Lead – Digital

India·Bangalorelead

OtherMarketing Lead

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Quick Summary

Overview

Company Overview AliveCor, the global leader in personal ECG technology and AI-focused heart care, is transforming cardiology by delivering medical-grade heart information anytime, anywhere.

Key Responsibilities

1. Website,Digital Channels & E-commerce Management Web Operations: Own the localized AliveCor India website. Ensure the site is high-performing, mobile-responsive, and optimized for speed.

Technical Tools

google-analyticssalesforceb2bb2cecommercehealthtechproject-managementstakeholder-management

AliveCor, the global leader in personal ECG technology and AI-focused heart care, is transforming cardiology by delivering medical-grade heart information anytime, anywhere. With our flagship KardiaMobile devices, we help millions of users and healthcare professionals manage heart health with data-driven insights. AliveCor India is a high-growth market where we are scaling both our D2C presence and our B2B healthcare enterprise partnerships.

As the Marketing Lead – Digital, you will be responsible for the end-to-end digital strategy and execution for AliveCor India. This is a high-impact role managing a dual-funnel strategy: driving device sales and subscriptions for our Consumer (B2C) business while generating high-intent leads and brand authority for our Enterprise (B2B) business (Hospitals, Corporates, and Clinicians).

Responsibilities

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Web Operations: Own the localized AliveCor India website. Ensure the site is high-performing, mobile-responsive, and optimized for speed.
Content Management (CMS): Update and maintain web content, including product pages, clinical research blogs, and landing pages for local campaigns.
Conversion Rate Optimization (CRO): Run A/B tests on checkout flows and landing pages to maximize conversion.

D2C Ownership: Own the revenue targets for the India e-store and marketplaces (Amazon, Flipkart). Optimize product listings, pricing strategy, and the "Kardia" brand store.
Performance Marketing: Lead paid acquisition across Meta, Google Search/Display, and YouTube. Manage significant budgets with a focus on ROAS and CAC.
Retention & CRM: Build automated email/SMS/WhatsApp journeys to improve user onboarding, subscription renewals (If any), and customer lifetime value.
WhatsApp Commerce: Implement and manage WhatsApp as a sales channel, enabling direct-to-consumer purchases and automated catalog browsing. Measure the ROI of WhatsApp campaigns, tracking open rates, click-through rates, and attributed sales.

HCP Marketing: Develop digital campaigns targeting Cardiologists and General Practitioners to increase clinical adoption of Kardia technology.
Enterprise Growth: Execute Lead Gen strategies on LinkedIn and Google to capture B2B inquiries from Hospital Administrators and Corporate Wellness heads.
B2B WhatsApp Marketing: Use WhatsApp as a high-touch channel to share clinical whitepapers and product updates with Cardiologists and other relevant HCPs
Webinars & Virtual Events: Manage the digital promotion and execution of "AliveCor Knowledge imparting sessions” and clinical webinars for the Indian medical community.

Creative Collaboration: Brief and partner with internal/external creative teams to produce localized, high-performing visual assets (video, static, and interactive).
Global Approvals: Serve as the primary liaison with US/International Headquarters. Manage the Medical, Legal, and Regulatory (MLR) approval workflow to ensure all digital communications are clinically accurate and brand-compliant.
Standardization: Adapt global brand playbooks for the Indian market while ensuring local "on-time" campaign deployment.

Requirements

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Experience: 6–10 years in Digital Marketing. Experience in MedTech, HealthTech, Pharma, or Premium Consumer Electronics is highly preferred.
Education: MBA in Marketing or a related field.
E-commerce Mastery: Proven track record of managing high-volume Amazon/Marketplace accounts and D2C platforms (Shopify).
Technical Stack: Proficiency in Google Analytics 4 (GA4), Meta Business Suite, CRM tools (Salesforce), and Project Management softwares.
Regulatory Knowledge: Familiarity with medical advertising guidelines in India is a major plus.

Analytical Rigor: Ability to translate complex data into actionable growth strategies.
Stakeholder Navigation: Excellence in communicating local market needs to global brand guardians.
Agility: A "startup mindset" with the ability to pivot between high-level strategy and hands-on execution.