Senior Marketing Specialist

• Plan and execute end-to-end multi-channel campaigns (digital, social, email, and content) aligned with corporate objectives.
• Own the strategy and execution for LinkedIn and Twitter (X), balancing organic community building with paid scaling.
• Partner with Product, Content, and Growth teams to ensure brand consistency across all user touchpoints.
• Monitor KPIs, oversee campaign setup, and provide data-driven insights to refine tactics and improve ROI.
• Collaborate with Data/Analytics teams to track user behavior, retention cohorts, and conversion metrics.
• Drive the promotion of educational content, including video lessons and instructor profiles, ensuring adherence to brand guidelines.

The ideal candidate will have:

• +5 years of proven experience in marketing, preferably within EdTech or SaaS.
• Expert-level proficiency in LinkedIn Campaign Manager and X Ads Manager.
• Strong ability to interpret complex data, manage funnel metrics, and report on campaign performance.
• Exceptional storytelling skills with a knack for creating engaging educational content.
• Demonstrated success in a fast-paced environment requiring cross-functional teamwork.